Academy of Marketing Conference

Mortimer, K. (Participant), Laurie, S. (Participant), Fred Beard (Participant)

Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research

Period2 Jul 2019 → 4 Jul 2019
Event typeConference
LocationLondon, United Kingdom
Degree of RecognitionInternational

Keywords

  • Advertising
  • UK Millenials
  • US Millenials
  • Marketing

Documents & Links

Related content

Research Output

Attitude towards advertising the views of UK and US Millennials

Research output: Contribution to Conference › Abstract