Academy of Marketing Conference

Mortimer, K. (Participant), Laurie, S. (Participant), Fred Beard (Participant)

Marketing & Entrepreneurship

Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research

Period	2 Jul 2019 → 4 Jul 2019
Event type	Conference
Location	London, United Kingdom
Degree of Recognition	International

Keywords

Advertising
UK Millenials
US Millenials
Marketing

Documents & Links

Laurie_etal_2019_Attitude_towards_advertising_the_views_of_UK_and_US_Millennials
File: application/pdf, 453 KB
Type: Text

Related content

Research Output

Attitude towards advertising the views of UK and US Millennials

Research output: Contribution to Conference › Abstract