Expect the Unexpected

  • Claire Drakeley (Author)

Activity: Academic Talks or PresentationsConference Presentation

Description

A presentation of the book chapter of the same title in Events MisManagement, this session discussed stakeholder expectations using two case studies from the authors experience culminating in a descriptive model for evaluating the efficacy of client-agency relationships in the events context.
Period5 Jul 2022
Event titleAssociation of Events Management Education (AEME) 2022
Event typeConference
LocationNorthamptonShow on map
Degree of RecognitionNational

Keywords

  • stakeholders
  • events
  • expectation theory