Feel the Fear and Do It Anyway: Pitching Live. Experiential Learning and Industry Partnership in Advertising

Description

This research blog explores the design and delivery of a live client advertising project developed in partnership with Channel 4 and Havas. Drawing on five years of experience leading the project, the article examines how authentic industry briefs, professional pitching environments, and structured reflection can be used to create impactful experiential learning opportunities for students.

The blog discusses the pedagogical principles underpinning the project, including simulation-based learning, employability development, industry partnership management, and reflective practice. It introduces a six-stage framework for designing successful experiential learning projects and reflects on the challenges and benefits of creating authentic learning experiences that balance professional realism with educational support.

The piece contributes to ongoing discussions around experiential learning, simulation pedagogy, and industry engagement in higher education, offering practical insights for educators seeking to develop sustainable partnerships and enhance student preparedness for professional practice.

Period	9 Jun 2026
Held at	School of Marketing and Hospitality Management
Degree of Recognition	National