How price fairness and service value affect hotel price satisfaction and customer satisfaction?

Description

Although previous researchers confirm the influential roles of price fairness and service value in predicting customer satisfaction and hotels’ performance, they have failed to establish how well price fairness and service value increase price satisfaction and customer satisfaction. Thus, the study explores the extent to which customers’ price fairness and service value affects price satisfaction and customer satisfaction in hotel industry. A total of 166 responses have been collected from leisure tourists from across the world. The findings reveal that price fairness and service value are useful predictors of hotel price satisfaction and customer satisfaction.

Period	23 Nov 2012 → 24 Nov 2012
Event title	The Tourism and Hospitality International Conference
Event type	Conference
Location	Kuala Lumpur, MalaysiaShow on map
Degree of Recognition	International