Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions

Read, S. (Speaker)

Activity: Academic Talks or Presentations › Seminar › Research

Period20 Jun 2019
Event titleUniversity of Northampton Annual Research Conference: null
Event typeConference
LocationNorthampton, United Kingdom
Degree of RecognitionLocal