Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions

Read, S. (Speaker)

Activity: Academic Talks or PresentationsSeminarResearch

Period20 Jun 2020
Held atUniversity of Northampton Annual Research Conference
Event typeConference
LocationNorthampton, United Kingdom
Degree of RecognitionLocal