Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions

Read, S. (Speaker)

Activity: Academic Talks or PresentationsOral presentationResearch

Period2 Jul 2018 - 5 Jul 2018
Held atAcademy of Marketing Doctorial Colloquium
Event typeConference
Location, United Kingdom