Opportunities and barriers leading to the implementation of social innovation; An auto ethnographic case study of Emmeline 4 Re

Activity: Academic Talks or PresentationsInvited talkResearch


Emmeline 4 Re was an upcycled fashion label running from 2003-2009, borne from a KTP partnership with the University of Northampton and the Salvation Army Trading Company. The journey starts by setting up and testing a new charity concept store, which becomes the basis for novel fashion products to be sold. Focusing on the changes that needed to be implemented in the sortation process within the warehouse of the Salvation Army Trading Company, to facilitate a shift in the charity sector, retailing model. The focus then falls to the upcycled product and how and where this was sold on a commercial platform, reaching out from the initial concept store. Defining the impact that this had on the UK fashion market, stretching out in the European market. This review will comment on the journey taken throughout this period, highlighting the key barriers and successes while implementing social innovation. It will suggest different frameworks and define the actions that were tested to develop the business model. It will discuss the diversifications and interdisciplinary approach needed, necessary to maintain a micro business in this niche market within fashion. It will discuss how different people react to change and the qualities that you need to develop in order to become a successful activist for social innovation. Emmeline 4 Re closed in 2009, however the empirical knowledge gained will construct the basis of key reflections to move forward upcycling and social innovation in the future.
Period7 Sep 2016
Event title8th International Social Innovation Research Conference (ISIRC2016)
Event typeConference
LocationGlasgow, United KingdomShow on map


  • upcycling
  • fashion
  • sustainability
  • social innovation
  • Changemaker