Activity: Academic Talks or Presentations › Conference Presentation › Research
Description
This study investigates the role of digital transformation in enhancing supply chain resilience within international business, focusing on comparative analyses between emerging and developed markets. Leveraging technologies such as blockchain, artificial intelligence (AI), and the Internet of Things (IoT), firms can achieve greater agility, transparency, and risk management capabilities.
The research explores key differences in adoption rates, implementation challenges, and strategic outcomes, emphasising how cultural, regulatory, and economic factors influence digital integration across diverse markets. Through a multidisciplinary lens, this study provides actionable insights into strengthening global supply chains, fostering sustainability, and maintaining competitive advantage.