Travel for a change. From negative event landmarks to social impact memory and marketing destinations

Description

The transformative journey represents a new meaning for those who make it, for those who host and for those who discover the existence of goals that are making change their added value.

During the first part of this panel we will make a journey to discover new beauty in places from the complex past and symbol of negative events.
We will discover projects that have helped reposition these territories making them transformative destinations and interesting for travelers.

In the second part of the panel we will address the topic from the point of view of communication: how carefully chosen words and new codes can convey transformative and inspirational messages, promoting destinations through territorial marketing that by sharing messages 'for social good' contributes, in addition to promotion, also to social impact.

Period	22 Nov 2023
Event title	.BTO - Be Travel Onlife: Online can no longer be conceived of as a channel in itself but as an integral part of our way of being, communicating and interacting with the world of travel.
Event type	Exhibition
Location	Florence, ItalyShow on map
Degree of Recognition	International