Talk to industry professionals hosted by Digital Northants at The Vulcan Works. Subject of online stores and setting up an SME.
Artist, entrepreneur and digital marketing lecturer Kardi “Death of the High Street” Somerfield shares her experience of resisting - and then embracing e-commerce with her business FridgeStreet.
With perspectives on off-the-shelf websites and e-commerce functionality, payment platforms, shipping and supplier relationships she evaluates DIY approaches and considers these important questions:
- Did my customer just steal my stuff? - Why doesn’t my website integrate with Royal Mail to print my shipping stickers? - How much money are Paypal skimming from my margin exactly? - Why is it so hard to buy cardboard? - How can I use social media to heat up / cool down my sales - Can I outsource any of this? If so, which bit? - How does this fit in with my IRL shop?