‘Get the media coverage you deserve’ – PR expert delivers keynote at Northamptonshire marketing meet

Description

This article reports on a marketing networking event, The Marketing Meetup, held in Northampton, featuring Jessica Pilkington of Pilkington Communications as the keynote speaker. Pilkington presented strategies for securing media coverage, emphasizing the identification of newsworthy angles, effective press release writing, the importance of high-quality photography, and building relationships with journalists. The event, hosted by Elisha Horrocks, provided practical insights for local marketing professionals on leveraging positive press coverage to enhance business profiles. Attendees shared positive feedback, highlighting key takeaways on PR best practices, content strategy, and the significance of visual elements. The article also announces the upcoming Marketing Meetup event, focusing on International Women's Day, and provides information about Pilkington Communications.