Description of impactWanda McCormick appeared on the BBC One Show asking viewers to participate in a research questionnaire looking at what pet-owners feed their dogs. The appearance sparked lively debates on social media, and the questionnaire ultimately received over 36k responses, demonstrating strong public engagement with the research project.
Stakeholders/Beneficiariespet owners; dog food manufacturers; veterinarians; dogs
How have research outputs led to this impact?McCormick's current research focuses on companion animal welfare, especially regarding nutrition.
|Impact date||9 Apr 2019 → 17 May 2019|
|Category of impact||Social impacts, Cultural impacts, 12: Responsible Consumption and Production (UN SDG)|
|Impact level||Mid Stage Impact|
Documents & Links
Press / Media
Activity: Academic Talks or Presentations › Oral presentation › Research
Activity: Public Engagement and Outreach › Participating in a Television or Radio Show