Increasing Public Engagement with Dog Food Research

  • Wanda McCormick (Principal Investigator)

    Impact: Social impacts, Cultural impacts, 12: Responsible Consumption and Production (UN SDG)

    Description of impact

    Wanda McCormick appeared on the BBC One Show asking viewers to participate in a research questionnaire looking at what pet-owners feed their dogs. The appearance sparked lively debates on social media, and the questionnaire ultimately received over 36k responses, demonstrating strong public engagement with the research project.

    Stakeholders/Beneficiaries

    pet owners; dog food manufacturers; veterinarians; dogs

    How have research outputs led to this impact?

    McCormick's current research focuses on companion animal welfare, especially regarding nutrition.
    Impact statusCompleted
    Impact date9 Apr 2019 → 17 May 2019
    Category of impactSocial impacts, Cultural impacts, 12: Responsible Consumption and Production (UN SDG)
    Impact levelMid Stage Impact

    Documents & Links

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