Increasing Public Engagement with Dog Food Research

    Impact: Social impacts, Cultural impacts

    Description of impact

    Wanda McCormick appeared on the BBC One Show asking viewers to participate in a research questionnaire looking at what pet-owners feed their dogs. The appearance sparked lively debates on social media, and the questionnaire ultimately received over 36k responses, demonstrating strong public engagement with the research project.

    Stakeholders/Beneficiaries

    pet owners; dog food manufacturers; veterinarians; dogs

    How have research outputs led to this impact?

    McCormick's current research focuses on companion animal welfare, especially regarding nutrition.
    Impact statusCompleted
    Impact date9 Apr 201917 May 2019
    Category of impactSocial impacts, Cultural impacts
    Impact levelMid Stage Impact