Marketing & Entrepreneurship

HIIC: Feasibility study for Hub for Innovation, Impact & Collaboration (HIIC)
Crisp, B. (PI) & Hutchinson, T. (PI)
1/11/24 → 31/07/25
Project: Internal Fund › Innovation and Commercialisation
Going Global Partnership Programme - Interlinks: UK-Kazakhstan Small Grants Scheme for TNE Strategy Design 2022/23
Gourlay, G. (PI) & MacDonald, S. (CoI)
15/09/22 → 15/02/23
Project: Enterprise › Other External Funding
Cross faculty student experience and learning
Schaber, F. (PI) & Fakoussa, R. (CoI)
19/10/20 → 30/06/21
Project: Internal Fund › Learning Enhancement & Innovation Fund

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#UpForTheCup
Stone, E. (PI), Maxwell, L. (CoI), Paterson-Young, C. (CoI), Somerfield, K. (CoI) & Douglas, I. (CoI)
16/09/19 → 2/12/20
Project: Research › Charitable Funding
Erasmus+ KA107 Staff Mobility within Central Asia
Gourlay, G. (PI), Daye, M. (CoI) & MacDonald, S. (CoI)
3/06/19 → 31/07/22
Project: Research › European

Customer motivations for brand engagement on social media: A comparative study of tourism and financial services in Vietnam and the United Kingdom
Brzozowska, M., 24 Jun 2025, p. 1. 1 p.
Research output: Contribution to Conference › Poster › peer-review

Open Access
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Insights 2025: Trends, challenges, and opportunities in global workplace health and wellbeing
Crisp, B., Hutchinson, T. & Kirsten, W., 28 Apr 2025, 18 p.
Research output: Book/Report › Commissioned Report

Open Access
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Interpretative vignette interviewing method – exploring sensitive topics
Lanz, S. & Fakoussa, R., 1 May 2025, Methods in women’s entrepreneurship and family businesses . Edward Elgar Publishing Ltd., p. 155-180 15 p.
Research output: Contribution to Book/Report › Chapter › peer-review
The impact of social media on the shape and form of Public Relations and Advertising within IMC
Mortimer, K., Laurie, S., Holtz, M. & Little, B., 11 Mar 2025, EAA Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms. Gunina, D. & Martin K.J., M. K. J. (eds.). 1 ed. Springer, Vol. XIII. p. 101-113 14 p. (European Advertising Academy).
Research output: Contribution to Book/Report › Chapter › peer-review
Legitimacy and inclusivity in Place Branding
Bisani, S., Daye, M. & Mortimer, K., 17 Sept 2024, In: Annals of Tourism Research. 109, 14 p., 103840.
Research output: Contribution to Journal › Article › peer-review

Open Access
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Research interview on the use of AI in the future to enhance Academic Publishing Sources
Wragg, S. (Consultant)
25 Jun 2025
Activity: Other Knowledge Exchange or Research Activity › Industry Engagement › Knowledge Exchange
Charge or cheat? The ethics of billing AI generated work
Somerfield, K. (Author)
29 May 2025
Activity: Academic Talks or Presentations › Invited talk › Knowledge Exchange
2025 UON Sustainability Summit
Omoloso, O. (Chair), Uba, C. (Chair), Thomas, K. (Organiser), Meric, D. (Organiser), McKay, S. (Organiser), Pryce, A. (Organiser), Tshimanga, R. (Organiser), Ndudi-Okoro, K. (Organiser), Ige-Olaobaju, A. (Organiser), Elaho, B. (Member of programme committee), Vanger, E. (Organiser), Carbone, F. (Member of programme committee) & Mshelia, J. (Member of programme committee)
30 Jun 2025 → 1 Jul 2025
Activity: Organising a conference or workshop › Enterprise
Association of Learning Technology Conference 2025 (Event)
Wragg, S. (Member)
2025 → …
Activity: Membership of a Board, Committee, Council or Network › Membership of committee › Knowledge Exchange
AI for all - simplify learning, working and living
Somerfield, K. (Consultant)
31 Jan 2025
Activity: Other Knowledge Exchange or Research Activity › Industry Engagement › Knowledge Exchange

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Helping Northampton Filmhouse become more dementia friendly through the Dementia Friendly Organisation Awards
Ward, A. (Principal Investigator), Pyer, M. (Principal Investigator) & Mortimer, K. (Facilitator)
Impact: 03: Good Health and Well-Being (UN SDG), Cultural impacts, Quality of life impacts, Health and Well-Being impacts

Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing
Barchard, F. (Author), Neill, S. (Supervisor), Sixsmith, J. (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor), Jul 2019
Student thesis: Doctoral Thesis

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An examination of co-creation drivers in Ghana's hotel setting: a micro level approach
Yeboah, D. (Author), Mortimer, K. (Supervisor) & Rushton, A. (Supervisor), Jul 2020
Student thesis: Doctoral Thesis

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Creating Brand Equity in Myanmar Private Higher Education Sector
Kyi, P. (Author), Mortimer, K. (Supervisor) & Rushton, A. (Supervisor), 3 Jul 2024
Student thesis: Doctoral Thesis

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Developing a Framework for Brand Management Strategies for Online Learning at UAE Universities
El Solhat, S. (Author), Mortimer, K. (Director of Studies), Smith, M. (Supervisor) & Campbell, T. (Supervisor), 25 Mar 2025
Student thesis: Doctoral Thesis

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Establishing the potential for identifying Knowledge Transfer in Human Resource Recruitment and Selection practices: The perspective of academic staff at a university in the UAE
Kumari, P. (Author), Mortimer, K. (Supervisor), Campbell, T. (Supervisor) & Mansour, H. (Supervisor), 27 Mar 2024
Student thesis: Doctoral Thesis

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