Keyphrases
Social Media
45%
Integrated Marketing Communications
31%
Marketing Communication
29%
Young Consumers
26%
Public Relations
25%
Foreign Direct Investment
25%
Entrepreneurs
20%
South Korea
19%
Social Enterprise
19%
Advertising Perception
19%
Brand Image
19%
Higher Education
17%
UK Universities
17%
Public Advertising
17%
Consumer Behaviour
16%
Family Business
16%
Cultural Perspective
15%
China
15%
Brand Identity
14%
Educators
14%
Emerging Economies
14%
Consumer Ethnocentrism
14%
National Sample
14%
Color Perception
14%
Print Advertisements
14%
Advertising Effort
14%
Brand Trustworthiness
14%
Focus Group Study
14%
Marketing Research
14%
Chinese Students
14%
Black African Women
14%
Ethical Issues
14%
Digital Self
14%
Leather Industry
14%
Italy
14%
Social Media Impact
14%
Corruption
14%
Luxury Consumption
13%
Earned Media
13%
Motivation
12%
Participatory Action Research
12%
In-game Advertising
12%
Luxury Fashion Consumption
11%
Action Research Project
11%
Student Engagement
11%
Social Enterprise Models
10%
Multinational Firms
10%
Digital Space
10%
Paid Media
10%
Owned Media
10%
Network Routing
10%
Group Work
10%
Business Schools
9%
Hedonism
9%
International Students
9%
Consumer Protection
9%
Self-regulation
9%
Attitude toward Advertising
9%
Innovation Outcomes
9%
Advergames
9%
Products or Services
9%
Undergraduate Business Education
9%
Systematic Literature Review
9%
Self-concept
9%
Expatriates
9%
Design Students
9%
User-generated Content
9%
Place Branding
9%
Media Frameworks
8%
Innovation Output
8%
Marketing Practitioner
8%
Positive Impact
8%
Luxury Products
8%
Ethnic Consumers
8%
WeChat
8%
Social Media Use
8%
Entrepreneurship
7%
Digital Environment
7%
Digital Media
7%
Consumer Empowerment
7%
Consumption Patterns
7%
Communication Campaigns
7%
Post-COVID-19
7%
Developed Countries
7%
Depth Interviews
7%
Social Entrepreneurship
6%
Developing Nations
6%
Business Environment
6%
Gamers
6%
Institutional Environment
6%
Anglo
6%
Student Perspectives
6%
Marketing Communication Tools
6%
Entrepreneurship Students
6%
Student Motivation
6%
Business Model
6%
Formal Institutions
6%
Egypt
6%
Nike
6%
Advertising Regulation
6%
Smartphone Application
6%
Personal Influence
6%
Computer Games
6%
Video Games
6%
Social Sustainability Practices
5%
Academic Literature
5%
Leather
5%
Self-identity
5%
Popular
5%
Egyptian
5%
Institutional Change
5%
Student Performance
5%
Student Interaction
5%
Economic Sustainability
5%
Asia
5%
WhatsApp
5%
Fashion Industry
5%
World Wide Web
5%
Social Sciences
UK
100%
Marketing Communication
48%
Focus Group
42%
Research Project
21%
Public Relations
21%
Russian Federation
21%
South Korea
19%
Luxuries
19%
Brand Image
19%
Business School
17%
Entrepreneurship
16%
Chinese
15%
Social Economics
15%
Social Economy
14%
Legislation
14%
Impact Of Social Media
14%
USA
14%
Foreign Investment
14%
Economic Education
14%
Ethnopsychology
14%
Marketing Research
14%
Italy
14%
Coloureds
14%
Conceptual Framework
13%
Media Platform
13%
Academic Teaching Personnel
13%
Supply Chain Management
12%
Participatory Action Research
12%
Consumer Behavior
12%
Millennials
12%
Business Model
12%
Asia
11%
Authors
11%
Foreign Students
10%
Content Analysis
10%
China
10%
Consumer Protection
9%
Group Work
9%
Self-Regulation
9%
Systematic Review
9%
Decision Making
9%
Common Good
8%
Technological Change
8%
Family Business
8%
Student Motivation
8%
Best Practice
8%
Interest Groups
7%
Sustainable Development
7%
Scientific Methods
7%
Deregulation
7%
Journalist
7%
Pilot Study
6%
Institutional Change
6%
Corporate Social Responsibility
6%
Multi-Stakeholders
6%
Discourse
6%
Regulation of Advertising
6%
Action Research
6%
Educational Environment
6%
Working Group
5%
Egypt
5%