Keyphrases
Social Media
52%
Young Consumers
29%
Integrated Marketing Communications
29%
Marketing Communication
29%
Public Relations
28%
Foreign Direct Investment
28%
Entrepreneurs
23%
South Korea
21%
Social Enterprise
21%
Advertising Perception
21%
Brand Image
21%
Higher Education
19%
UK Universities
19%
Public Advertising
19%
Consumer Behaviour
18%
Family Business
17%
Cultural Perspective
17%
China
17%
Brand Identity
16%
Educators
16%
Social Media Impact
16%
Emerging Economies
16%
Consumer Ethnocentrism
16%
National Sample
16%
Color Perception
16%
Print Advertisements
16%
Advertising Effort
16%
Brand Trustworthiness
16%
Focus Group Study
16%
Marketing Research
16%
Chinese Students
16%
Black African Women
16%
Ethical Issues
16%
Digital Self
16%
Leather Industry
16%
Italy
16%
Corruption
15%
Luxury Consumption
14%
Participatory Action Research
13%
In-game Advertising
13%
Luxury Fashion Consumption
12%
Action Research Project
12%
Student Engagement
12%
Social Enterprise Models
12%
Multinational Firms
12%
Digital Space
12%
Network Routing
11%
Group Work
11%
Earned Media
11%
Business Schools
10%
Hedonism
10%
International Students
10%
Consumer Protection
10%
Self-regulation
10%
Attitude toward Advertising
10%
Innovation Outcomes
10%
Advergames
10%
Products or Services
10%
Undergraduate Business Education
10%
Systematic Literature Review
10%
Self-concept
10%
Expatriates
10%
Design Students
10%
Innovation Output
9%
Marketing Practitioner
9%
Positive Impact
9%
Luxury Products
8%
Ethnic Consumers
8%
WeChat
8%
Social Media Use
8%
Entrepreneurship
8%
Consumer Engagement
8%
Digital Environment
8%
Digital Media
8%
Paid Media
8%
Owned Media
8%
Motivation
8%
Marketing Management
8%
Consumer Empowerment
8%
Consumption Patterns
8%
Communication Campaigns
8%
Post-COVID-19
8%
Developed Countries
7%
Depth Interviews
7%
Social Entrepreneurship
7%
International Conference
7%
Developing Nations
7%
Business Environment
7%
Gamers
7%
Institutional Environment
7%
Anglo
7%
Student Perspectives
7%
Marketing Communication Tools
7%
Entrepreneurship Students
7%
Student Motivation
6%
Business Model
6%
Formal Institutions
6%
Academic Researchers
6%
Egypt
6%
Nike
6%
Advertising Regulation
6%
Smartphone Application
6%
Personal Influence
6%
Computer Games
6%
Video Games
6%
Social Sustainability Practices
6%
Academic Literature
6%
Leather
6%
Academy
6%
Popular
6%
Egyptian
6%
Institutional Change
6%
Student Performance
6%
Media Frameworks
6%
Student Interaction
6%
Economic Sustainability
6%
Asia
6%
WhatsApp
6%
Fashion Industry
5%
World Wide Web
5%
Plethora
5%
Anthropomorphism
5%
Sustainability Disclosure
5%
Corporate Personality
5%
Digital Readiness
5%
Digital Adaptability
5%
Change Process
5%
Student Attitudes
5%
Beard
5%
Ethical Economy
5%
Positive Perceptions
5%
Economic Concern
5%
Regulatory Concerns
5%
India
5%
Religious Influence
5%
Cambodia
5%
Malaysia
5%
Media Managers
5%
Communication Marketing
5%
Informal Institutions
5%
Team-based Learning
5%
Social Impact
5%
Global Framework
5%
Engaging Students
5%
Government Ownership
5%
Supply Chain
5%
Capital Adequacy
5%
Selection Strategy
5%
Historical Analysis
5%
Private Sphere
5%
Diabetes Control
5%
Resilient
5%
Camel
5%
Dictatorship
5%
Political Regimes
5%
Banking Industry
5%
Bank Profitability
5%
Social Consumers
5%
Pakistani
5%
Local Stakeholders
5%
Digital Platforms
5%
Multi-stakeholder Perspective
5%
Teaching Pedagogy
5%
State Capture
5%
Tourism Development
5%
Top 200
5%
Czech Republic
5%
Mixed-methods Study
5%
Self-identity
5%
Poster Presentation
5%
Conference Posters
5%
Literature Review Analysis
5%
Marketing Concept
5%
Pakistan
5%
Communication Module
5%
Capstone
5%
Subnational Region
5%
Spillover Effect
5%
Innovation Development
5%
Patent Service
5%
Social Tension
5%
Institutional Innovation
5%
Coca-Cola
5%
Economic Literature
5%
Patented Products
5%
World of Warcraft
5%
Country Nationals
5%
Baumol
5%
Institution Building
5%
Communication Strategies
5%
Sustainability Reporting
5%
Communication Media
5%
Sustainable Business Growth
5%
Business Model Development
5%
BoP Markets
5%
Multiple Actors
5%
Human Happiness
5%
Equanimity
5%
Belt Road Initiative
5%
Ethnic Minority Entrepreneurship
5%
Social Sciences
UK
100%
Marketing Communication
43%
Focus Group
32%
Case Study
29%
Research Project
24%
South Korea
21%
Luxuries
21%
Advertising
21%
Public Relations
21%
Business School
19%
Entrepreneurship
18%
Personnel
18%
Social Economy
18%
Social Economics
17%
Chinese
17%
Impact Of Social Media
16%
USA
16%
Foreign Investment
16%
Economic Education
16%
Conceptual Framework
15%
Legislation
14%
Supply Chain Management
14%
Participatory Action Research
13%
Academic Teaching Personnel
13%
Consumer Behavior
13%
Brand Image
13%
Millennials
13%
Business Model
13%
Asia
12%
Foreign Students
11%
Content Analysis
11%
China
11%
Consumer Protection
10%
Group Work
10%
Self-Regulation
10%
Systematic Review
10%
Decision Making
10%
Common Good
9%
Technological Change
9%
Student Motivation
8%
Institutional Change
8%
Interest Groups
8%
Ethnopsychology
8%
Marketing Research
8%
Italy
8%
Sustainable Development
8%
Scientific Methods
8%
Deregulation
8%
Conferences
7%
Working Group
7%
Corporate Social Responsibility
7%
Regulation of Advertising
6%
Action Research
6%
Marketing Management
6%
Media Platform
5%
Egypt
5%
Student Attitude
5%
Media Management
5%
Business Ethics
5%
United Arab Emirates
5%
Social Class
5%
Peripheral Region
5%
Place Identity
5%
Flipped Classroom
5%
Beverages
5%
Project Group
5%
Institution Building
5%
Belt and Road Initiative
5%
Social Media Marketing
5%
Emerging Market
5%
Communication Strategies
5%
Clergy
5%
Tourism Marketing
5%
Czech Republic
5%
Latin
5%
Deception
5%
Societal Impact
5%
Good Practice
5%
Digital Innovation
5%
Advertising Communication
5%
Consumerism
5%
Marketing Channel
5%
Ethnic Minority
5%
Organization and Methods
5%
Illegal Behavior
5%
Social Exchange Theory
5%
Happiness
5%
Sustainable Business
5%
Circular Economy
5%
Motivation to Study
5%
Food Supply
5%
Ethical dilemmas
5%
Knowledge Transfer
5%
Technology Development
5%
Social Capital
5%
Summative Assessment
5%
Social Innovation
5%
Institutional Environment
5%
Manufacturing Industry
5%
Sport
5%
Multi-Stakeholders
5%
Meta-Analysis
5%
Student Learning
5%
Social Marketing
5%
Learning Platform
5%
Kazakh SSR
5%
21st century
5%
Malaysia
5%
Cambodia
5%
Australia
5%
Leadership
5%
Interactivity
5%
Risk Behavior
5%
Korea
5%
Caribbean
5%
Artificial Intelligence
5%
Digitization
5%
Communication Terminology
5%
Tuition Fee
5%