Research Output 1997 2019

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Paper
2019

Knowledge within transitions: Knowledge transfer management within the primary to secondary transitional stage

Holland, K., Sun, S., Hosseinian-Far, A., Southwell, N. & Smith, M., 1 Jul 2019, p. 3504-3509. 6 p.

Research output: Contribution to ConferencePaper

knowledge transfer
management
teacher
school transition
learning organization
2017

To Flip or Not To Flip, Exploring the Best Mix: An Action Research on the Teaching Pedagogy for Research Methods Module.

Sun, S., Smith, M., Cowley, P. & Hyams-Ssekasi, D., 2017, p. 1. 1 p.

Research output: Contribution to ConferencePaper

Open Access
File
action research
research method
Teaching
student
classroom
2016

An evaluation of the international market selection strategies utilised by UK companies

Vaughan, J., 7 Jul 2016.

Research output: Contribution to ConferencePaper

Evaluation
International market selection
Selection process
Screening
Design methodology

Game Advertising: A systematic Literature Review

Smith, M. & Sun, S., 28 Jun 2016, p. 1-15. 15 p.

Research output: Contribution to ConferencePaper

experiment
causality
credibility
research method
ideology
File
Marketing
Self-concept
Marketing communications
Digital technology
Exploratory study
project group
marketing
communication
student
career expectation

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
Attitude toward advertising
Student attitudes
Consumer empowerment
Replication
Questionnaire
learning
experience
student
business school
interaction

‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education

Laurie, S. & Williams-Burnett, N., 29 Mar 2016, (Accepted/In press).

Research output: Contribution to ConferencePaper

business education
group work
working group
staff
marketing
2014

How can Coca-Cola Advertise in World of Warcraft? An Exploratory Examination of Gamers Attitudes towards Around-Game Advertising

Smith, M., Mackie, B., Sun, S. & Sutherland, J., 8 Aug 2014, p. 1-17. 17 p.

Research output: Contribution to ConferencePaper

Open Access
Coca-Cola
Soft drinks
Licensing
Marketing
Computer games

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File
Industry
Marketing
Integrated marketing communications
Luck
Internal marketing

The Virtual lobby group: online petitions as a means of advertising regulation

Mortimer, K. & Kerr, G., 1 Jun 2014.

Research output: Contribution to ConferencePaper

petition
lobby
regulation
empowerment
content analysis
2012
Open Access
File
communications
marketing
organizational structure
best practice
acceptance

Trust me I'm an advert! How to create a trusting brand identity through advertising

Mortimer, K. & Danbury, A., 1 Jul 2012.

Research output: Contribution to ConferencePaper

File
Brand identity
Focus groups
Marketing
Brand image
2010
File
Marketers
Marketing
Cohort
Sport marketing
Marketing research
Open Access
File
humor
offense
examination
personality
emotion

Understanding advertisements: how difficult should it be?

Mortimer, K., Lloyd, S. & Haley, E. (ed.), 1 Jun 2010.

Research output: Contribution to ConferencePaper

Open Access
File
Rhetoric

The Use of Bad Language in Advertising: the Building of a Conceptual Framework

Mortimer, K., 2007.

Research output: Contribution to ConferencePaper

Open Access
File
language
inclusion
2004

Cross-cultural adjustment: the experiences of expatriate development workers

Cusiter, M., 18 Oct 2004.

Research output: Contribution to ConferencePaper

2003

Volunteers as 'explorers': the host-guest encounter

Cusiter, M., 1 Jan 2003.

Research output: Contribution to ConferencePaper

2002

Pre-departure training for expatriate aid workers

Cusiter, M., 1 Jan 2002.

Research output: Contribution to ConferencePaper