Marketing & Entrepreneurship

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• Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing

  Barchard, F. (Author), Neill, S. (Supervisor), Sixsmith, J. (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor), Jul 2019

  Student thesis: Doctoral Thesis

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• An examination of co-creation drivers in Ghana's hotel setting: a micro level approach

  Yeboah, D. (Author), Mortimer, K. (Supervisor) & Rushton, A. (Supervisor), Jul 2020

  Student thesis: Doctoral Thesis

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• Creating Brand Equity in Myanmar Private Higher Education Sector

  Kyi, P. (Author), Mortimer, K. (Supervisor) & Rushton, A. (Supervisor), 3 Jul 2024

  Student thesis: Doctoral Thesis

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• Developing a Framework for Brand Management Strategies for Online Learning at UAE Universities

  El Solhat, S. (Author), Mortimer, K. (Director of Studies), Smith, M. (Supervisor) & Campbell, T. (Supervisor), 25 Mar 2025

  Student thesis: Doctoral Thesis

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• Establishing the potential for identifying Knowledge Transfer in Human Resource Recruitment and Selection practices: The perspective of academic staff at a university in the UAE

  Kumari, P. (Author), Mortimer, K. (Supervisor), Campbell, T. (Supervisor) & Mansour, H. (Supervisor), 27 Mar 2024

  Student thesis: Doctoral Thesis

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• Examining the Role of the British Council's Creative Spark Programme in the Development of Enterprise and Entrepreneurship Education in Kazakhstan

  Gourlay, G. (Author), Mortimer, K. (Director of Studies), Daye, M. (Supervisor) & Devecchi, C. (Supervisor), 28 Mar 2024

  Student thesis: Doctoral Thesis

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• Exploring Challenges Influencing the Development of Entrepreneurial New Venture Creation in An Emerging Economy, Myanmar

  Aung, P. (Author), Mortimer, K. (Director of Studies), Samad, N. (Supervisor) & Smith, M. (Supervisor), 25 Mar 2025

  Student thesis: Doctoral Thesis

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• Exploring Stakeholder Participation and Representations in Region Branding: The Case of Northamptonshire, UK

  Bisani, S. (Author), Daye, M. (Supervisor) & Mortimer, K. (Supervisor), Dec 2021

  Student thesis: Doctoral Thesis

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• Exploring the Effect of Digital Brand Engagement in Self-Concept (BESC) on the Continued Usage of Branded Digital Possessions

  Read, S. (Author), Mortimer, K. (Supervisor) & Rushton, A. (Supervisor), Mar 2022

  Student thesis: Doctoral Thesis

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• Factors Influencing Farmers’ Buying Patterns of Hybrid Maize Seeds: The Case of Shan State, Myanmar

  Noi, N. (Author), Fakoussa, R. (Supervisor) & Gherman, T. (Supervisor), 7 Apr 2025

  Student thesis: Doctoral Thesis

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• Identifying Factors Influencing SME Business Continuity in Oman

  Al Riyami, F. S. (Author), Kapaya, G. (Director of Studies), Fakoussa, R. (Supervisor) & Hardy, P. (Supervisor), 21 Aug 2024

  Student thesis: Doctoral Thesis

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• Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility

  Daboul, M. (Author), MacDonald, S. (Supervisor), Mortimer, K. (Supervisor) & Daye, M. (Supervisor), Jul 2020

  Student thesis: Doctoral Thesis

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• Sharing the love: Motivation and reward in brand-related user-generated content creation for social media

  Somerfield, K. (Author), Mortimer, K. (Supervisor), Opoku Agyeman, M. (Supervisor) & Fakoussa, R. (Supervisor), 28 Mar 2024

  Student thesis: Doctoral Thesis

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• The Effect of Entrepreneurship Education Programme on Nigerian Graduates’ Entrepreneurial Intentions

  Chukwuma-Nwuba, E. O. (Author), Meng, L. (Supervisor), MacDonald, S. (Supervisor) & Wang, Y. (Supervisor), 11 Dec 2019

  Student thesis: Doctoral Thesis

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• The Role of Entrepreneurship and Human Resources in Supporting Sustainability-Oriented Innovations in Food Supply Chain Management

  Hattar, C. (Author), Mansour, H. (Supervisor), Fakoussa, R. (Supervisor) & Batista, L. (Supervisor), Oct 2020

  Student thesis: Doctoral Thesis

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• Understanding the social impact of participation in Driven Game Shooting in the UK

  Latham-Green, T. L. (Author), Hazenberg, R. (Supervisor) & Denny, S. (Supervisor), Sept 2020

  Student thesis: Doctoral Thesis

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• Wheat supply chain: a comparative study of sustainability issues concerning Brazil and the United Kingdom through Circular Economy lenses

  Dossa, A. (Author), Gough, A. (Supervisor), Batista, L. (Supervisor) & Mortimer, K. (Supervisor), Jul 2021

  Student thesis: Doctoral Thesis

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