Personal profile

Biography

Elisha Horrocks is a dynamic Marketing Lecturer at the University of Northampton, distinguished by a robust industry career culminating in director-level positions. A graduate of the University of Warwick, Elisha forged a successful path in industry before establishing her own marketing consultancy and training business, CULT Marketing.

Elisha's industry tenure saw her excel, delivering multi-million-pound campaigns and transforming marketing departments. With experience as a senior leader reporting to board level, she is a seasoned brand and digital marketer who expertly blends creativity with analytical skills to deliver commercially driven campaigns across both B2C and B2B environments.

After over a decade in industry, Elisha moved into a career in academia, becoming a lLecturer at the University of Northampton. She now passionately applies her extensive real-world experience, enriching the academic landscape and preparing the next generation of marketing professionals.

Research Interests

  • Digital Marketing Strategy 
  • Search Engine Marketing 
  • Paid Advertising 
  • Search Enginge Optimisation 
  • Programatic Advertising 
  • Brand Management 
  • Brand Marketing 
  • SME & Enterprise 
  • Community Marketing
  • Music & Subculture Marketing

Education/Academic qualification

Master, MSc Digital Marketing, University of Northampton

Award Date: 1 Nov 2023

Diploma in Coaching, The University of Warwick

Award Date: 1 Jul 2021

Bachelor, BA Sociology with a specialism in Cultural Studies , The University of Warwick

Award Date: 1 Jul 2010

External positions

External Examiner, University of Salford

1 Nov 2024 → …

Founder, CULT Marketing

IRL Host , The Marketing Meetup

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