Activities per year
Personal profile
Biography
Elisha Horrocks is a dynamic Marketing Lecturer at the University of Northampton, distinguished by a robust industry career culminating in director-level positions. A graduate of the University of Warwick, Elisha forged a successful path in industry before establishing her own marketing consultancy and training business, CULT Marketing.
Elisha's industry tenure saw her excel, delivering multi-million-pound campaigns and transforming marketing departments. With experience as a senior leader reporting to board level, she is a seasoned brand and digital marketer who expertly blends creativity with analytical skills to deliver commercially driven campaigns across both B2C and B2B environments.
After over a decade in industry, Elisha moved into a career in academia, becoming a lLecturer at the University of Northampton. She now passionately applies her extensive real-world experience, enriching the academic landscape and preparing the next generation of marketing professionals.
Research Interests
- Digital Marketing Strategy
- Search Engine Marketing
- Paid Advertising
- Search Enginge Optimisation
- Programatic Advertising
- Brand Management
- Brand Marketing
- SME & Enterprise
- Community Marketing
- Music & Subculture Marketing
Education/Academic qualification
Master, MSc Digital Marketing, University of Northampton
Award Date: 1 Nov 2023
Diploma in Coaching, The University of Warwick
Award Date: 1 Jul 2021
Bachelor, BA Sociology with a specialism in Cultural Studies , The University of Warwick
Award Date: 1 Jul 2010
External positions
External Examiner, University of Salford
1 Nov 2024 → …
Founder, CULT Marketing
IRL Host , The Marketing Meetup
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Activities
- 2 Organising a conference or workshop
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The Marketing Meetup: Northampton
Horrocks, E. (Participant)
21 Sept 2023Activity: Organising a conference or workshop › Knowledge Exchange
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The Marketing Meetup: Northampton
Horrocks, E. (Organiser)
15 Jun 2023Activity: Organising a conference or workshop › Knowledge Exchange
Press/Media
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‘Get the media coverage you deserve’ – PR expert delivers keynote at Northamptonshire marketing meet
6/02/25
1 Media contribution
Press/Media