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Fingerprint Dive into the research topics where Ivna Reic is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Special events Business & Economics
Stakeholders Business & Economics
Marketing management Business & Economics
Consumer behaviour Business & Economics
Event marketing Business & Economics

Research Output 2012 2012

The Development of the Corporate Events Sector

Reic, I., 2012, Events management: an international approach. Ferdinand, N. & Kitchin, P. J. (eds.). London: SAGE Publications Ltd, p. 267-286 19 p.

Research output: Contribution to Book/ReportChapter