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Research activity per year

Personal profile


Ivna's early career involved the delivery of corporate events in the third sector, as well as account management and business development roles in advertising and event production. 

Ivna started teaching in UK Higher Education following successful completion of her Master's degree in Events Marketing Management at the London Metropolitan University in 2008. Her academic area of expertise is event communications on which she has published since the start of her academic career. 

Ivna currently holds the role of Head of Events, Tourism & Hospitality within the Faculty of Business & Law, co-ordinating a portfolio of HE programmes and other learning activities focusing on events, tourism and hospitality management education. 

Research Interests

  • Event communications
  • Experience Economy
  • Emerging equality, equity, diversity and inclusion agendas in events, tourism & hospitality
  • Events, tourism & hospitality graduate skills
  • Governance (in relation to events, tourism & hospitality)

Other Responsibilities

Sep 2023 - presentFaculty of Business & Law representative for the UON Drug and Alcohol Impact Project
Jan 2022 - presentCo-Chair of the University Change of Approval Panel
Jan 2020 - presentC@N-Do Facilitator (staff development programme)
Sep 2019-Jul 2023Academic Staff Memeber of the University Board of Governors
Sep 2019 - Dec 2022Member of the Risk Assessment & Approval Panel (RAAP)
Sep 2017 - Aug 2022Faculty Academic Integrity Officer



Education/Academic qualification

PGCE, Learning & Teaching in Higher Education, London Metropolitan University

Oct 2009Oct 2012

Award Date: 25 Oct 2012

Master, MA Events Marketing Management, London Metropolitan University

5 Feb 200717 Jul 2008

Award Date: 17 Jul 2008

Bachelor, BSc Economics (Macroeconomics), University of Zagreb

1 Sept 19999 Dec 2005

Award Date: 9 Dec 2005

External positions

External Examiner , Bournemouth University

Sept 2021 → …

External Examiner, University of East London

Sept 2021 → …

External Examiner, Solent University

Sept 2017Aug 2021

External Examiner, Buckinghamshire New University

Sept 2016Aug 2020


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