Photo of Kardi Somerfield

Kardi Somerfield

Ms

20182019
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Kardi Somerfield is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
User-generated content Business & Economics
Mixed methods Business & Economics
Social media Business & Economics
Imagery Business & Economics
Academic research Business & Economics
Authenticity Business & Economics
Interaction Business & Economics
Intangibles Business & Economics

Research Output 2018 2019

Family Business in Northamptonshire

Fakoussa, R., Wang, Y. & Somerfield, K., 2019.

Research output: Contribution to conference typesPosterResearch

File

Sharing the Love - Motivation & Reward in User-Generated Content

Somerfield, K., 20 Jun 2019.

Research output: Contribution to conference typesPosterResearch

File

Sharing the Love - Motivation & Reward in User-Generated Content

Somerfield, K., 14 Jun 2019.

Research output: Contribution to conference typesPosterResearch

File
3 Downloads (Pure)

The relevance of images in user generated content. A mixed method study of when and why major brands retweet

Somerfield, K., Mortimer, K. & Evans, G., 24 Sep 2018, In : International Journal of Internet Marketing and Advertising (IJIMA). 12, 4, p. 340-357 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research