Kardi Somerfield

Senior Lecturer in Marketing, University of Northampton, Marketing & Entrepreneurship
University of Northampton, Graduate School

Emailkardi.somerfield@northampton.ac.uk, kardi.somerfield10@my.northampton.ac.uk

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#UpForTheCup
Stone, E., Maxwell, L., Paterson-Young, C., Somerfield, K. & Douglas, I.
Project: Research › Charitable Funding

3 Poster
1 Article

Family Business in Northamptonshire
Fakoussa, R., Wang, Y. & Somerfield, K., 2019.
Research output: Contribution to Conference › Poster

File
Sharing the Love - Motivation & Reward in User-Generated Content
Somerfield, K., 14 Jun 2019.
Research output: Contribution to Conference › Poster

File
Sharing the Love - Motivation & Reward in User-Generated Content
Somerfield, K., 20 Jun 2019.
Research output: Contribution to Conference › Poster

File
The relevance of images in user generated content. A mixed method study of when and why major brands retweet
Somerfield, K., Mortimer, K. & Evans, G., 24 Sep 2018, In: International Journal of Internet Marketing and Advertising (IJIMA). 12, 4, p. 340-357 17 p.
Research output: Contribution to Journal › Article › peer-review

Open Access
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Northampton memorabilia Fridge Street creator celebrates 250 illustrations
Kardi Somerfield
19/11/20
1 item of Media coverage
Press/Media
Owner of quirky Northampton gift company named as ‘emerging entrepreneur’
Kardi Somerfield
2/10/20
1 item of Media coverage
Press/Media
FridgeStreet founder named in Santander Universities Emerging Entrepreneurs 2020
Kardi Somerfield
30/09/20
1 item of Media coverage
Press/Media
Northampton: the town the retail giants left
Kardi Somerfield
16/01/20
1 item of Media coverage
Press/Media
Northampton’s shoe heritage celebrated with new sculpture trail
Kardi Somerfield
25/07/19
1 item of Media coverage
Press/Media
Can Northampton's 'dying' High Street be saved?
Kardi Somerfield
31/03/19
1 item of Media coverage
Press/Media
Can one town's 'dying' High Street be saved?
Kardi Somerfield
31/03/19
1 item of Media coverage
Press/Media
Can Northampton’s ‘dying’ High Street be saved?
Kardi Somerfield
31/03/19
2 items of Media coverage
Press/Media