Keyphrases
Retweet
100%
Mixed-methods Study
100%
User-generated Content
100%
Social Media
50%
Multiple Platforms
25%
Academic Researchers
25%
Media Practitioners
25%
Private Label
25%
Organic Image
25%
Academic Research
25%
Practitioner-researcher
25%
Social Media Branding
25%
Retweeting
25%
Message Across
25%
Social Media Platforms
25%
Tangible Product
25%
Brand Storytelling
25%
Exponential Growth
25%
Rate of Change
25%
Lead User
25%
Uses-and-gratifications
20%
Need Satisfaction
20%
Social Media Algorithms
20%
Network Advantage
20%
Social Media Managers
20%
Social Media Audience
20%
Consumer Brands
20%
Mutually Beneficial Relationships
20%
Practitioner Literature
20%
Brand Advocates
20%
Brand Community
20%
Computer Science
User-Generated Content
100%
Content Creation
100%
Academic Researcher
25%
Exponential Growth
25%
Content Consumer
25%
Social Medium Platform
25%
Multiple Platform
25%
Helping Behavior
20%
Research Objective
20%
Creating Content
20%