Keyphrases
Integrated Marketing Communications
62%
Marketing Communication
49%
Public Relations
47%
Advertising Perception
35%
Leather Industry
35%
Public Advertising
31%
Young Consumers
31%
Social Media
29%
Consumer Ethnocentrism
26%
National Sample
26%
Color Perception
26%
Print Advertisements
26%
Advertising Effort
26%
Brand Trustworthiness
26%
Focus Group Study
26%
Marketing Research
26%
Cultural Perspective
26%
Brand Identity
26%
Brand Image
26%
Italy
26%
Social Media Impact
26%
Earned Media
24%
Paid Media
20%
Owned Media
20%
Digital Space
17%
Ethical Issues
17%
Agency-client Relationship
17%
Self-regulation
17%
Attitude toward Advertising
17%
Products or Services
17%
Two-country
17%
User-generated Content
17%
Place Branding
17%
Leather
16%
Social Sustainability Practices
16%
Media Frameworks
16%
Network Routing
16%
Economic Sustainability
16%
Advertising Regulation
15%
Sustainability Reporting
14%
Digital Media
14%
Communication Campaigns
13%
Consumer Empowerment
13%
Australia
13%
Advertising Industry
11%
Supply Chain
11%
Customer Journey
11%
UK Universities
10%
Motivation
10%
Social Sustainability
10%
Social Sciences
UK
100%
Marketing Communication
80%
Public Relations
40%
USA
38%
Millennials
31%
Focus Group
31%
Impact Of Social Media
26%
Ethnopsychology
26%
Marketing Research
26%
Italy
26%
Brand Image
26%
Coloureds
26%
Supply Chain Management
23%
Legislation
23%
Self-Regulation
17%
Social Economics
17%
Media Platform
16%
Content Analysis
14%
Sustainable Development
13%
Conceptual Framework
11%
Australia
11%
Multi-Stakeholders
11%
Regulation of Advertising
11%
Good Practice
8%
Social Media Marketing
8%
Student Attitude
8%
Organization and Methods
8%
Illegal Behavior
8%
Consumer Protection
8%
Peripheral Region
8%
Circular Economy
8%
Interest Groups
8%
Food Supply
8%
Participatory Action Research
8%
Risk Behavior
8%
Communication Terminology
8%
Research Project
8%
Manufacturing Industry
8%
Brand Community
8%
Decision Making
8%
Need Satisfaction
8%
Social Network
8%
Advertising Agency
8%
Ethics
8%
Qualitative Research
8%
Self and Identity
8%
Corporate Sustainability
8%
Basic Needs
8%
Inclusivity
8%
Institutional Theory
8%
