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Fingerprint Dive into the research topics where Kathleen Mortimer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Social Sciences

communications
marketing
advertising industry
consumer protection
remuneration
petition
lobby
campaign
quantitative research
self-regulation
humor
qualitative research
regulation
offense
leadership
leader
staff
responsibility
examination
language
empowerment
content analysis
Group
inclusion
magazine
industry
balance of power
writer
organizational structure
stakeholder
best practice
study attitude
personality
emotion
acceptance
confidence
prosperity
online survey
questionnaire
lack
economics
student

Business & Economics

Integrated marketing communications
Industry
Brand identity
Responsibility
Marketing
Self-regulation
Agency relationship
Brand image
Focus groups
Italy
Trustworthiness
Millennials
Marketing research
Young consumers
Consumer ethnocentrism
Factors
Marketing communications
Integrated
Blogs
Information search
Entrepreneurs
Attitude toward advertising
Student attitudes
Risk-taking behavior
Boycott
Suppliers
Consumer information
Service provider
Advertising effectiveness
Conceptual model
Brand trust
Mixed methods
User-generated content
Research directions
Consumer protection
Communication
Misbehavior
Risk taking
Advertising agencies
Design methodology