If you made any changes in Pure these will be visible here soon.

Research Output 1997 2019

Filter
Chapter
2015

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

Self-regulation
Marketers
False Advertising
Obligation
Best practice