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2015

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazzo, M., Mortimer, K. & Siano, A., 1 Apr 2015, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, p. 1524-1543 20 p. (Brand Culture and Identity).

Research output: Contribution to Book/ReportChapter

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazza, M., Mortimer, K. & Siano, A., 1 Apr 2015, Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Alcantara-Pilar, J. M., Barrio-Garci, S. D., Crespo-Almendros, E. & Porcu, L. (eds.). Hershey, PA: IGI Global, p. 207-226 20 p. (Advances in marketing, customer relationship management, and E-services (AMCRMES) book series).

Research output: Contribution to Book/ReportChapter

Legislation, regulation and ethics

Dahl, S. & Mortimer, K., 29 Sep 2015, Marketing Ethics & Society. Eagle, L. & Dahl, S. (eds.). London: Sage, p. 265-274 10 p.

Research output: Contribution to Book/ReportChapter

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter