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Research Output 1997 2019

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Paper
2017

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

Millennials
Persuasion
2016

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
Attitude toward advertising
Student attitudes
Consumer empowerment
Replication
Questionnaire
2014

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File
Industry
Marketing
Integrated marketing communications
Luck
Internal marketing

The Virtual lobby group: online petitions as a means of advertising regulation

Mortimer, K. & Kerr, G., 1 Jun 2014.

Research output: Contribution to ConferencePaper

petition
lobby
regulation
empowerment
content analysis
2012
Open Access
File
communications
marketing
organizational structure
best practice
acceptance

Trust me I'm an advert! How to create a trusting brand identity through advertising

Mortimer, K. & Danbury, A., 1 Jul 2012.

Research output: Contribution to ConferencePaper

File
Brand identity
Focus groups
Marketing
Brand image
2010
Open Access
File
humor
offense
examination
personality
emotion

Understanding advertisements: how difficult should it be?

Mortimer, K., Lloyd, S. & Haley, E. (ed.), 1 Jun 2010.

Research output: Contribution to ConferencePaper

Open Access
File
Rhetoric
2007

The Use of Bad Language in Advertising: the Building of a Conceptual Framework

Mortimer, K., 2007.

Research output: Contribution to ConferencePaper

Open Access
File
language
inclusion