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Research Output

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Article
2020

Corporate Sustainability Disclosure: A Leather Industry Perspective

Omoloso, O., Wise, W., Mortimer, K. & Jraisat, L., 27 Jan 2020, (Accepted/In press) In : Emerging Science Journal. 4, 1, p. 1-11 11 p.

Research output: Contribution to JournalArticle

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 13 Jan 2020, In : Journal of Consumer Affairs. 54, 2, p. 675-700 26 p.

Research output: Contribution to JournalArticle

2019
Open Access
File
2018

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Open Access
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2017

Partner or supplier: an examination of client/agency relationships in an IMC context

Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications. 25, 1, p. 28-40 13 p.

Research output: Contribution to JournalArticle

Open Access
File

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
2014
Open Access
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2013

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

2012

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, G., Mortimer, K., Dickinson, S. & Waller, D. S., 1 Jan 2012, In : European Journal of Marketing. 46, 3/4, p. 387-405 19 p., 3/4.

Research output: Contribution to JournalArticle

Open Access
File

To boldly go where no advertising academic has gone before

Kerr, G., Proud, B., Kelly, L. & Mortimer, K., 1 Jan 2012, In : Journal of Advertising Education. 16, 1, p. 57-59 3 p.

Research output: Contribution to JournalArticle

2011

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. & Mortimer, K., 5 Dec 2011, In : Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.

Research output: Contribution to JournalArticle

Open Access
File
2010

The relationship between culture and advertising appeals for services

Mortimer, K. & Grierson, S., 1 Jul 2010, In : Journal of Marketing Communications. 16, 3

Research output: Contribution to JournalArticle

2008

Identifying the components of effective service advertisements

Mortimer, K., 1 Jan 2008, In : Journal of Services Marketing. 22, 2, p. 104-113 9 p., 2.

Research output: Contribution to JournalArticle

2002

Integrating advertising theories with conceptual models of services advertising

Mortimer, K., 1 Sep 2002, In : Journal of Services Marketing. p. 460-468 9 p.

Research output: Contribution to JournalArticle

2001

Services advertising: The agency viewpoint

Mortimer, K., 1 Apr 2001, In : Journal of Services Marketing. 15, 2, p. 131-146 16 p.

Research output: Contribution to JournalArticle

2000
1998

The advertising of services: Consumer views v. normative guidelines

Mortimer, K. & Mathews, B. P., 1998, In : Service Industries Journal. 18, 3

Research output: Contribution to JournalArticle

1997