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Fingerprint Dive into the research topics where Maher Daboul is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Brand image Business & Economics
Corporate Social Responsibility Business & Economics
Customer perception Business & Economics
Brand identity Business & Economics
Costs Business & Economics
Stakeholders Business & Economics
Economics Business & Economics
Brand reputation Business & Economics

Research Output 2016 2016

Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M., 1 May 2016, (Accepted/In press) Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing

Research output: Contribution to Book/ReportChapter

Open Access
Corporate Social Responsibility
Brand image
Customer perception
Data collection