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Research Output 2016 2016


Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M., 1 May 2016, (Accepted/In press) Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing

Research output: Contribution to Book/ReportChapter

Open Access
Corporate Social Responsibility
Brand image
Customer perception
Data collection