Marcella Daye

Senior Lecturer in Tourism Management, University of Northampton, Events, Tourism & Hospitality
Centre for Sustainable Business Practices
China and Emerging Economies Centre

https://orcid.org/0000-0001-9877-0422

Emailmarcella.daye@northampton.ac.uk

Accepting PhD Students

Research activity per year

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Personal profile

Supervision

Achila Amarasinghe; Marketing and Entrepreneurship

From conflict to recovery – An examination of stakeholders’ perspectives of destination rebranding in Sri Lanka.

Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.

Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.

Teaching Interests

LEI1011 - Foundations of Tourism

LEIM1011 - Risk, Crisis and Post-Conflict Management in Tourism

LEIM039 - Eventful Cities

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6 Similar Profiles

1 Active

ERASMUS + KA107 STAFF MOBILITY CENTRAL ASIA
Gourlay, G., Daye, M. & MacDonald, S.
3/06/19 → 4/06/21
Project: Research › European

5 Article
1 Book
1 Chapter

Multi-stakeholder perspective on the role of universities in place branding
Bisani, S., Daye, M. & Mortimer, K., 16 Feb 2021, (Accepted/In press) In: Journal of Place Management and Development.
Research output: Contribution to Journal › Article › peer-review

Open Access
File
Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan
Daye, M., Wang, Y., Charman, K. & Suzhikova, B., 17 Dec 2019, In: Current Issues in Tourism. 23, 15, p. 1948-1962 15 p.
Research output: Contribution to Journal › Article › peer-review

Open Access
File
Social Enterprise Evaluation: Implications for Tourism Development
Daye, M. & Gill, K., 1 Jan 2017, Social Entrepreneurship and Tourism: Philosophy and Practice. Sheldon, P. J. & Daniele, R. (eds.). Switzerland: Springer, p. 173-192 20 p. (Tourism on the verge).
Research output: Contribution to Book/Report › Chapter › peer-review

Open Access
File
Exploring cultural connectedness in the sustainability of rural community tourism development in Jamaica
Taylor, E., Daye, M., Kneafsey, M. & Barrett, H., 1 May 2014, In: PASOS. Revista de Turismo y Patrimonio Cultural [Journal of Tourism and Cultural Heritage]. 12, 3, p. 525-538 14 p., 3.
Research output: Contribution to Journal › Article › peer-review

Open Access
File
Framing tourist risk in UK press accounts of Hurricane Ivan
Daye, M., 19 Aug 2014, In: Place Branding and Public Diplomacy. 10, 3, p. 186-198 13 p.
Research output: Contribution to Journal › Article › peer-review

Open Access
File
Challenges and prospects of differentiating destination brands: The case of the Dutch Caribbean Islands
Daye, M., Jan 2010, In: Journal of Travel and Tourism Marketing. p. 1-13 13 p.
Research output: Contribution to Journal › Article › peer-review
New perspectives in Caribbean tourism
Daye, M., Chambers, D. & Roberts, S., 6 Apr 2008, Routledge. 265 p.
Research output: Book/Report › Book › peer-review

Northampton event explores disproportionate impact of Covid-19 on people of colour
Marcella Daye
15/02/21
1 item of Media coverage
Press/Media