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Personal profile


Achila Amarasinghe; Marketing and Entrepreneurship

From conflict to recovery – An examination of stakeholders’ perspectives of destination rebranding in Sri Lanka.


Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.


Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.


Teaching Interests

LEI1011 - Foundations of Tourism

LEIM1011 - Risk, Crisis and Post-Conflict Management in Tourism

LEIM039 - Eventful Cities

Fingerprint Dive into the research topics where Marcella Daye is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan

Daye, M., Wang, Y., Charman, K. & Suzhikova, B., 17 Dec 2019, In : Current Issues in Tourism. p. 1-15 15 p.

Research output: Contribution to JournalArticle

Open Access
  • Social enterprise evaluation: implications for tourism development

    Daye, M., Gill, K., Sheldon, P. J. (ed.) & Daniele, R. (ed.), 1 Jan 2017, Social Entrepreneurship and Tourism: Philosophy and Practice. Switzerland: Springer, p. 173-192 332 p. (Tourism on the verge).

    Research output: Contribution to Book/ReportChapter

  • Exploring cultural connectedness in the sustainability of rural community tourism development in Jamaica

    Taylor, E., Daye, M., Kneafsey, M. & Barrett, H., 1 May 2014, In : PASOS. Revista de Turismo y Patrimonio Cultural [Journal of Tourism and Cultural Heritage]. 12, 3, p. 525-538 14 p., 3.

    Research output: Contribution to JournalArticle

    Open Access
  • Framing tourist risk in UK press accounts of Hurricane Ivan

    Daye, M., 19 Aug 2014, In : Place Branding and Public Diplomacy. 10, 3, p. 186-198 13 p.

    Research output: Contribution to JournalArticle

    Open Access
  • New perspectives in Caribbean tourism

    Daye, M., Chambers, D. & Roberts, S., 6 Apr 2008, Routledge. 265 p.

    Research output: Book/ReportBook