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Marcella Daye


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Achila Amarasinghe; Marketing and Entrepreneurship

From conflict to recovery – An examination of stakeholders’ perspectives of destination rebranding in Sri Lanka.


Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.


Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.


Teaching Interests

LEI1011 - Foundations of Tourism

LEIM1011 - Risk, Crisis and Post-Conflict Management in Tourism

LEIM039 - Eventful Cities

Fingerprint Dive into the research topics where Marcella Daye is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

West Indies Medicine & Life Sciences
Islands Medicine & Life Sciences
disaster Social Sciences
tourist Social Sciences
normality Social Sciences
Tourism Business & Economics
management Social Sciences
source of information Social Sciences

Research Output 2008 2017

Social enterprise evaluation: implications for tourism development

Daye, M., Gill, K., Sheldon, P. J. (ed.) & Daniele, R. (ed.), 1 Jan 2017, Social Entrepreneurship and Tourism: Philosophy and Practice. Switzerland: Springer, p. 173-192 332 p. (Tourism on the verge).

Research output: Contribution to Book/Report typesChapterResearchpeer-review

Social enterprise
Tourism development

Framing tourist risk in UK press accounts of Hurricane Ivan

Daye, M., 19 Aug 2014, In : Place Branding and Public Diplomacy. 10, 3, p. 186-198 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
source of information

New perspectives in Caribbean tourism

Daye, M., Chambers, D. & Roberts, S., 6 Apr 2008, Routledge. 265 p.

Research output: Book/Report typesBookResearchpeer-review