20102019

Research output per year

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Fingerprint Dive into the research topics where Nayyer Samad is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Social & Non-Profit Marketing

Samad, N., 20 Sep 2019, Contemporary Issues in Marketing: Principles & Practice. Gbadamosi, A. (ed.). London: Sage, p. 337-362 26 p.

Research output: Contribution to Book/ReportChapter

Use of social marketing in diabetes control in the UAE context

Samad, N., Samad, N. & Abdallah, S., 2 Jan 2018, In : International Journal of Healthcare Management. 11, 1, p. 1-7 7 p.

Research output: Contribution to JournalArticle

  • Re-examining obesity prevention strategy: is social marketing still a relevant option?

    Samad, N., Samad, N. & Aftab, N., 1 Sep 2016, In : The Marketing Review. 16, 3, p. 322-341 20 p.

    Research output: Contribution to JournalArticle

    Open Access
    File
  • Open Access
    File
  • Impact of management structure on development programs: Lessons from social marketing of family planning in Pakistan

    Samad, N., Nwankwo, S. & Gbadamosi, A., 2013, In : Social Marketing Quarterly. 19, 1, p. 40-51 12 p.

    Research output: Contribution to JournalArticle

  • Branding in contraceptive social marketing: The Pakistani experience

    Samad, N., Nwankwo, S. & Gbadamosi, A., 2010, Social Marketing Quarterly. p. 50-68 19 p. (Social Marketing Quarterly; vol. 16).

    Research output: Contribution to Book/ReportChapter