Dr Nayyer Samad

Dr. Nayyer Samad is a Senior Lecturer in Marketing at the University of Northampton, Faculty of Business and Law, where he has been a faculty member since August 2017. He serves as Module Leader for Tactical and Strategic Marketing and Strategic Marketing Management, and is an active dissertation supervisor, personal tutor, and certified supervisor for PhD and DBA research degrees. He holds a PhD in Social Marketing from the University of East London, an MBA from the Institute of Business Administration (IBA), Karachi, and is a Fellow of the Chartered Institute of Marketing (FCIM) and the Higher Education Academy (FHEA).

With over 25 years of professional experience in the pharmaceutical and healthcare sector, Dr. Samad has held senior roles including Manager Operations at Wardour Group and Business Unit Manager at Cygnet Healthcare in England, as well as marketing leadership positions at multinational companies such as SmithKline Beecham and Roche Pharmaceuticals.

His academic career spans more than a decade across the UK, Middle East, and South Asia. Prior to joining the University of Northampton, he served as Assistant Professor of Marketing at Abu Dhabi University, where he was promoted to Associate Professor in April 2017. Earlier, he held lecturing positions at the University of East London from 2007 to 2011.

Dr. Samad is research active with publications in leading journals such as Social Marketing Quarterly, International Journal of Healthcare Management, and The Marketing Review. He has contributed a chapter on social and non-profit marketing in the SAGE-published Contemporary Issues in Marketing. His research interests include strategic marketing, social marketing, and behaviour change communication. He has presented his work at numerous international conferences across Europe, the Middle East, and Turkey.