Research output per year
Research output per year
- 18 results
Search results
-
2023
Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC: A Participatory Action Research project
Laurie, S., Mortimer, K., Holtz, M. & Little, B., 1 Apr 2023, In: Journal of Marketing Education. 46, 1, p. 45 - 56 12 p., 5.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
2022
The impact of social media on the shape and form of Public Relations and Advertising within IMC
Mortimer, K. & Laurie, S., 3 May 2022, (Accepted/In press) Proceedings of the 2022 International Conference on Research in Advertising.Research output: Contribution to Book/Report › Conference Contribution › peer-review
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2021
Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles
Mortimer, K., Laurie, S., Kerr, G. & Patwardhan, P., 30 Mar 2021, In: Journal of Advertising. 51, 2Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
2019
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.Research output: Contribution to Conference › Abstract › peer-review
Open Access -
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, (E-pub ahead of print) In: Journal of Marketing Management. 35, 3-4, p. 1-22 22 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
2018
Has advertising lost its meaning: views of UK and US millennials
Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In: Journal of Promotion Management.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
2017
Partner or supplier: an examination of client/agency relationships in an IMC context
Mortimer, K. & Laurie, S., 23 Oct 2017, (E-pub ahead of print) In: Journal of Marketing Communications. 25, 1, p. 28-40 13 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
The internal and external challenges facing clients in implementing IMC
Mortimer, K. & Laurie, S., 23 Feb 2017, (E-pub ahead of print) In: European Journal of Marketing. 51, 3, p. 511-527 17 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
The role of peer feedback in the development of students' ability to engage in difficult conversations about performance
Leer, C. & Laurie, S., 6 Jul 2017.Research output: Contribution to Conference › Paper
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What is advertising? A study of the perceptions of Millenials
Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.Research output: Contribution to Conference › Paper › peer-review
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2016
Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module
Laurie, S. & Beeson, H., 29 Mar 2016, (Accepted/In press).Research output: Contribution to Conference › Paper › peer-review
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Students' attitude towards advertising in the new digital environment
Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.Research output: Contribution to Conference › Paper
Open AccessFile -
‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education
Laurie, S. & Williams-Burnett, N., 29 Mar 2016, (Accepted/In press).Research output: Contribution to Conference › Paper › peer-review
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2015
Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education
Laurie, S., Borley, A., Leer, C. & Zigomo, P., 7 Jul 2015, 2015 Academy of Marketing Conference – The Magic in Marketing. O’Malley, L. (ed.). Academy of Marketing, p. 1-12 12 p.Research output: Contribution to Book/Report › Conference Contribution › peer-review
Open AccessFile -
2014
Blogging and self-identity: assessing the impact of a 'digital you' within higher education
Read, S. M. & Laurie, S., 10 Jul 2014.Research output: Contribution to Conference › Poster
Open AccessFile -
The management of corporate personality: An IMC perspective
Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.Research output: Contribution to Conference › Paper › peer-review
Open AccessFile -
2012
Barriers to the implementation of Integrated Marketing Communications: the client perspective
Mortimer, K. & Laurie, S., 1 Jul 2012.Research output: Contribution to Conference › Paper › peer-review
Open AccessFile -
2011
'IMC is dead. Long live IMC': Academics' versus practitioners' views
Laurie, S. & Mortimer, K., 5 Dec 2011, (E-pub ahead of print) In: Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.Research output: Contribution to Journal › Article › peer-review
Open AccessFile