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Research Output 2011 2019

2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
study attitude
regulation
prosperity
online survey
economics
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study
2018

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Millennials
Marketing
Communication
Encompassing
2017
Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management
conversation
ability
performance
business education
student

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

Millennials
Persuasion
2016
project group
marketing
communication
student
career expectation

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
Attitude toward advertising
Student attitudes
Consumer empowerment
Replication
Questionnaire

‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education

Laurie, S. & Williams-Burnett, N., 29 Mar 2016, (Accepted/In press).

Research output: Contribution to ConferencePaper

business education
group work
working group
staff
marketing
2014
Open Access
File
poster
social media
education

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File
Industry
Marketing
Integrated marketing communications
Luck
Internal marketing
2012
Open Access
File
communications
marketing
organizational structure
best practice
acceptance
2011

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. & Mortimer, K., 5 Dec 2011, In : Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.

Research output: Contribution to JournalArticle

Open Access
File
Marketing
Communication
Industry
Research