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Research Output

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Paper
2017

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

2016

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File

‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education

Laurie, S. & Williams-Burnett, N., 29 Mar 2016, (Accepted/In press).

Research output: Contribution to ConferencePaper

2014

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File
2012
Open Access
File