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Sally Sun

Dr

Accepting PhD Students

20082019
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Research Output 2008 2019

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Article
2014

Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence

Smith, M., Suntherland, J., Mackie, B. & Sun, S., 15 Apr 2014, In : The computer games journal. 3, 1, p. 94-124 31 p., 1.

Research output: Contribution to JournalArticle

Conceptual framework
Propensity
Marketing concept
Marketing
Computer games

In-Game Advertising influencing factors: a Systematic Literature Review and meta-analysis

Smith, M., Sutherland, J., Mackie, B. & Sun, S., 1 Nov 2014, In : Computer Games Journal. 3, 2, p. 102-131

Research output: Contribution to JournalArticle

Meta-Analysis
Research
Public Opinion
Research Design