Samantha Read

Mrs

Lecturer in Marketing, University of Northampton, Marketing & Entrepreneurship
University of Northampton, Faculty of Business & Law

https://orcid.org/0000-0001-6989-8662

Emailsamantha.read@northampton.ac.uk

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Personal profile

Education/Academic qualification

Master, Bournemouth University

Bachelor, Nottingham Trent University

Fingerprint Dive into the research topics where Samantha Read is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

poster Social Sciences

social media Social Sciences

education Social Sciences

Marketing Business & Economics

Self-concept Business & Economics

Marketing communications Business & Economics

Questionnaire Business & Economics

Human-computer interaction Business & Economics

Research Output 2014 2019

2 Poster
1 Paper

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to conference types › Poster

File

Marketing

Self-concept

Factors

Questionnaire

Identity construction

Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept

Read, S. M., 4 Jul 2016, p. 1-9. 9 p.

Research output: Contribution to conference types › Paper

File

Marketing

Self-concept

Marketing communications

Digital technology

Exploratory study

Blogging and self-identity: assessing the impact of a 'digital you' within higher education

Read, S. M. & Laurie, S., 10 Jul 2014.

Research output: Contribution to conference types › Poster

Open Access

File

poster

social media

education

Activities 2018 2019

1 Organising a conference or workshop
1 Oral presentation
1 Seminar

Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions

Samantha Read (Speaker)

20 Jun 2019

Activity: Academic Talks or Presentations › Seminar › Research

Iain Douglas (Chair), Triantafyllos Kanakis (Member of programme committee), Scott Turner (Member of programme committee), Mu Mu (Member of programme committee), Roy Wallace (Member of programme committee), Samantha Read (Member of programme committee), Daniel McCaul (Member of programme committee), Gary Hill (Participant), Andy Winter (Participant), Alison Goodyear (Participant), Christos Tsotskas (Participant), Sam Watts (Participant), Rob Fairhurst (Participant), James Belton (Participant), James Ladocha (Participant), Mark Holmes (Participant), Sam Gage (Participant), Alessandra Girardi (Participant), Inga Stewart (Participant), James Hyde (Participant), Steve Walsh (Participant), Becky Adams (Participant), Paul Mills (Participant), Trudy Bell (Participant), Charles Haynes (Participant), Rob Lewis (Participant), Darren Sharp (Participant), Rosemary Slootweg (Participant), Phil Spokes (Participant), Ricky O'Donnell (Participant)

14 Jun 2019

Activity: Participating in or organising a conference or workshop › Organising a conference or workshop › Research

File