Samantha Read

Mrs

Lecturer in Marketing, University of Northampton, Marketing & Entrepreneurship
University of Northampton, Graduate School

https://orcid.org/0000-0001-6989-8662

Emailsamantha.read@northampton.ac.uk, samantha.read15@my.northampton.ac.uk

Research activity per year

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Personal profile

Education/Academic qualification

Master, Bournemouth University

Award Date: 29 Jun 2012

Bachelor, Nottingham Trent University

Award Date: 26 Jun 2009

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Dive into the research topics where Samantha Read is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

6 Similar Profiles

2 Poster
1 Paper

Marketing to the Digital Self
Read, S., 20 Jun 2019.
Research output: Contribution to Conference › Poster › peer-review

File
Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept
Read, S. M., 4 Jul 2016, p. 1-9. 9 p.
Research output: Contribution to Conference › Paper

File
Blogging and self-identity: assessing the impact of a 'digital you' within higher education
Read, S. M. & Laurie, S., 10 Jul 2014.
Research output: Contribution to Conference › Poster

Open Access
File

2 Oral presentation
1 Organising a conference or workshop
1 Seminar

Bake your Research - Me, Myself and iPhone
Samantha Read (Author)
20 Jun 2019
Activity: Academic Talks or Presentations › Oral presentation › Research
Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions
Samantha Read (Speaker)
20 Jun 2019
Activity: Academic Talks or Presentations › Seminar › Research
Merged Futures
Iain Douglas (Chair), Triantafyllos Kanakis (Member of programme committee), Scott Turner (Member of programme committee), Mu Mu (Member of programme committee), Roy Wallace (Member of programme committee), Samantha Read (Member of programme committee), Daniel McCaul (Member of programme committee), Gary Hill (Participant), Andy Winter (Participant), Alison Goodyear (Participant), Christos Tsotskas (Participant), Sam Watts (Participant), Rob Fairhurst (Participant), James Belton (Participant), James Ladocha (Participant), Mark Holmes (Participant), Sam Gage (Participant), Alessandra Girardi (Participant), Inga Stewart (Participant), James Hyde (Participant), Steve Walsh (Participant), Becky Adams (Participant), Paul Mills (Participant), Trudy Bell (Participant), Charles Haynes (Participant), Rob Lewis (Participant), Darren Sharp (Participant), Rosemary Slootweg (Participant), Phil Spokes (Participant) & Ricky O'Donnell (Participant)
14 Jun 2019
Activity: Participating in or organising a conference or workshop › Organising a conference or workshop › Research

File
Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions
Samantha Read (Speaker)
2 Jul 2018 → 5 Jul 2018
Activity: Academic Talks or Presentations › Oral presentation › Research

The NBS Marketing Department takes Newcastle by storm
Sally Laurie, Kathleen Mortimer, Samantha Read, Kardi Somerfield, Jason Vaughan, Maher Daboul, Helena Beeson & Claire Leer
18/07/16
1 Media contribution
Press/Media
Scholarship Projects for Undergraduate Researchers (SPUR)
Samantha Read
1/02/09
1 item of Media coverage
Press/Media

Marketing to the Digital Self
Author: Read, S., 2021
Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)
Student thesis: Doctoral Thesis