Samantha Read

Mrs

Lecturer in Marketing, University of Northampton, Marketing & Entrepreneurship
University of Northampton, Graduate School

https://orcid.org/0000-0001-6989-8662

Emailsamantha.read@northampton.ac.uk, samantha.read15@my.northampton.ac.uk

Research output per year

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Personal profile

Education/Academic qualification

Master, Bournemouth University

Award Date: 29 Jun 2012

Bachelor, Nottingham Trent University

Award Date: 26 Jun 2009

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Research Output

2 Poster
1 Paper

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to Conference › Poster

File

Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept

Read, S. M., 4 Jul 2016, p. 1-9. 9 p.

Research output: Contribution to Conference › Paper

File

Blogging and self-identity: assessing the impact of a 'digital you' within higher education

Read, S. M. & Laurie, S., 10 Jul 2014.

Research output: Contribution to Conference › Poster

Open Access

File

Activities

2 Oral presentation
1 Organising a conference or workshop
1 Seminar

Iain Douglas (Chair), Triantafyllos Kanakis (Member of programme committee), Scott Turner (Member of programme committee), Mu Mu (Member of programme committee), Roy Wallace (Member of programme committee), Samantha Read (Member of programme committee), Daniel McCaul (Member of programme committee), Gary Hill (Participant), Andy Winter (Participant), Alison Goodyear (Participant), Christos Tsotskas (Participant), Sam Watts (Participant), Rob Fairhurst (Participant), James Belton (Participant), James Ladocha (Participant), Mark Holmes (Participant), Sam Gage (Participant), Alessandra Girardi (Participant), Inga Stewart (Participant), James Hyde (Participant), Steve Walsh (Participant), Becky Adams (Participant), Paul Mills (Participant), Trudy Bell (Participant), Charles Haynes (Participant), Rob Lewis (Participant), Darren Sharp (Participant), Rosemary Slootweg (Participant), Phil Spokes (Participant) & Ricky O'Donnell (Participant)