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Personal profile

Education/Academic qualification

Master, Bournemouth University

Bachelor, Nottingham Trent University

Fingerprint Dive into the research topics where Samantha Read is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

poster Social Sciences
social media Social Sciences
education Social Sciences
Marketing Business & Economics
Self-concept Business & Economics
Marketing communications Business & Economics
Questionnaire Business & Economics
Human-computer interaction Business & Economics

Research Output 2014 2019

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to conference typesPoster

Identity construction
Marketing communications
Digital technology
Exploratory study

Blogging and self-identity: assessing the impact of a 'digital you' within higher education

Read, S. M. & Laurie, S., 10 Jul 2014.

Research output: Contribution to conference typesPoster

Open Access
social media

Activities 2018 2019

  • 1 Organising a conference or workshop
  • 1 Oral presentation
  • 1 Seminar

Merged Futures

Iain Douglas (Chair), Triantafyllos Kanakis (Member of programme committee), Scott Turner (Member of programme committee), Mu Mu (Member of programme committee), Roy Wallace (Member of programme committee), Samantha Read (Member of programme committee), Daniel McCaul (Member of programme committee), Gary Hill (Participant), Andy Winter (Participant), Alison Goodyear (Participant), Christos Tsotskas (Participant), Sam Watts (Participant), Rob Fairhurst (Participant), James Belton (Participant), James Ladocha (Participant), Mark Holmes (Participant), Sam Gage (Participant), Alessandra Girardi (Participant), Inga Stewart (Participant), James Hyde (Participant), Steve Walsh (Participant), Becky Adams (Participant), Paul Mills (Participant), Trudy Bell (Participant), Charles Haynes (Participant), Rob Lewis (Participant), Darren Sharp (Participant), Rosemary Slootweg (Participant), Phil Spokes (Participant), Ricky O'Donnell (Participant)
14 Jun 2019

Activity: Participating in or organising a conference or workshopOrganising a conference or workshopResearch



Marketing to the Digital Self

Author: Read, S., 2021

Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)

Student thesis: Doctoral Thesis