Samantha Read

Mrs

Lecturer in Marketing, University of Northampton, Marketing & Entrepreneurship
University of Northampton, Graduate School

https://orcid.org/0000-0001-6989-8662

Emailsamantha.read@northampton.ac.uk, samantha.read15@my.northampton.ac.uk

Research output per year

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Personal profile

Education/Academic qualification

Master, Bournemouth University

Award Date: 29 Jun 2012

Bachelor, Nottingham Trent University

Award Date: 26 Jun 2009

Fingerprint Dive into the research topics where Samantha Read is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

2 Poster
1 Paper

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to Conference › Poster

File

Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept

Read, S. M., 4 Jul 2016, p. 1-9. 9 p.

Research output: Contribution to Conference › Paper

File

Blogging and self-identity: assessing the impact of a 'digital you' within higher education

Read, S. M. & Laurie, S., 10 Jul 2014.

Research output: Contribution to Conference › Poster

Open Access

File

Activities

1 Organising a conference or workshop
1 Oral presentation
1 Seminar

Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions

Samantha Read (Speaker)

20 Jun 2019

Activity: Academic Talks or Presentations › Seminar › Research

Iain Douglas (Chair), , Triantafyllos Kanakis (Member of programme committee), , Scott Turner (Member of programme committee), , Mu Mu (Member of programme committee), , Roy Wallace (Member of programme committee), , Samantha Read (Member of programme committee), , Daniel McCaul (Member of programme committee), , Gary Hill (Participant), , Andy Winter (Participant), , Alison Goodyear (Participant), , Christos Tsotskas (Participant), , Sam Watts (Participant), , Rob Fairhurst (Participant), , James Belton (Participant), , James Ladocha (Participant), , Mark Holmes (Participant), , Sam Gage (Participant), , Alessandra Girardi (Participant), , Inga Stewart (Participant), , James Hyde (Participant), , Steve Walsh (Participant), , Becky Adams (Participant), , Paul Mills (Participant), , Trudy Bell (Participant), , Charles Haynes (Participant), , Rob Lewis (Participant), , Darren Sharp (Participant), , Rosemary Slootweg (Participant), , Phil Spokes (Participant), & Ricky O'Donnell (Participant)