Sarah Thangadurai
20172025

Research activity per year

Personal profile

Biography

Sarah is a senior lecturer in hotel management at the University of Northampton. She holds a PhD in Marketing from the University of Hull. Sarah is an early career researcher, and her research interests include innovation in services, responsible consumption and production (SDG 12), experiential and digital marketing and green practices in services. She is currently involved in a few collaborative research projects and bidding activities. Professionally, Sarah is a member of the Institute of Hospitality since February 2025. 

Research Interests

Innovation in services (AI, cost-effective innovation)

Responsible consumption and production (SDG 12)

Customer engagement (value creation and value destruction)

Experiential marketing

Digital marketing

Green practices in services

Industry Connections

Northamptonshire Hoteliers Forum (Member)

Other Responsibilities

Programme Leader MA International Hotel Management July 2021- July 2025

Guiding teacher (Future Leaders' Challenge) June 2025

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Collaborations and top research areas from the last five years

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