Research output per year
Research output per year
Research activity per year
Sarah is a senior lecturer in hotel management at the University of Northampton. She holds a PhD in Marketing from the University of Hull. Sarah is an early career researcher, and her research interests include innovation in services, responsible consumption and production (SDG 12), experiential and digital marketing and green practices in services. She is currently involved in a few collaborative research projects and bidding activities. Professionally, Sarah is a member of the Institute of Hospitality since February 2025.
Innovation in services (AI, cost-effective innovation)
Responsible consumption and production (SDG 12)
Customer engagement (value creation and value destruction)
Experiential marketing
Digital marketing
Green practices in services
Northamptonshire Hoteliers Forum (Member)
Programme Leader MA International Hotel Management July 2021- July 2025
Guiding teacher (Future Leaders' Challenge) June 2025
Research output: Contribution to Journal › Article › peer-review
Research output: Contribution to Book/Report › Conference Contribution › peer-review
Research output: Contribution to Book/Report › Conference Contribution › peer-review
Research output: Contribution to Journal › Article › peer-review
Thangadurai, S. (Author)
Activity: Academic Talks or Presentations › Conference Presentation › Research
Thangadurai, S. (Consultant)
Activity: Further Knowledge Exchange Activity › Industry Forum › Knowledge Exchange
Thangadurai, S. (Speaker)
Activity: Academic Talks or Presentations › Seminar/Workshop › Enterprise
Reic, I. (Member) & Thangadurai, S. (Member)
Activity: Membership of a Board, Committee, Council or Network › Membership of network › Enterprise
Thangadurai, S. (Author)
Activity: Academic Talks or Presentations › Conference Presentation › Research
Thangadurai, S. (Author)
Activity: Academic Talks or Presentations › Conference Presentation › Research
Thangadurai, S. (Author)
Activity: Academic Talks or Presentations › Conference Presentation › Research
Thangadurai, S. (Author)
Activity: Academic Talks or Presentations › Conference Presentation › Research