Shalini is a Postgraduate Researcher and Associate Lecturer in the Faculty of Business and Law at the University of Northampton. Her PhD research is funded by the Faculty’s studentship award. She is investigating stakeholder collaboration and community participation in the county of Northamptonshire, in the context of Place Branding. She has presented at various conferences including the Academy of Marketing and Corfu Symposium on Managing and Marketing Places. Previously, Shalini worked as a Brand Manager and Content Strategist for global brands and SMEs in India. Her academic background is in BSc Visual Communication and MA Design and Branding Strategies.