Will Hoon


If you made any changes in Pure these will be visible here soon.

Personal profile


Will Hoon is senior lecturer in design history and theory at the University of Northampton and he teaches on the graphic communications and illustration programmes.  He has produced research and published around a range of subjects including design pedagogy, fashion and street styles, sports photography, the design of sports news in the British tabloid press and the material culture of football fandom.  He has also produced site-specific artworks, curated Arts Council of England-funded film events and produced screen-based works dealing with diverse themes ranging from air crashes and landscapes and memory and leisure in 1930s Nottingham.


Prior to a return to academe Will Hoon worked as an independent producer for Tidal Creative, London, for clients including the Sir Elton John Aids FoundationSwatch WatchesWallis Shops, the Theatre Royal Drury Lane, the Royal College of ArtBHSand London Fashion Week.  He was also a content manager for Empics Picture Agency(now PA) and managed photo-sites for over 80 Premier League and Football League clubs.

Education/Academic qualification

Royal College of Art

Crewe & Alsager College (Manchester Metropolitan University)

1 Oct 198830 Jun 1991

Greater Brighton Metropolitan College

1 Oct 198730 Jun 1988

External positions

External Examiner

1 Apr 201325 Jun 2018

Fingerprint Dive into the research topics where Will Hoon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 69 Similar Profiles
earning a doctorate Social Sciences
photography Social Sciences
student Social Sciences
personality Social Sciences
learning Social Sciences
artifact Social Sciences
coach Social Sciences
fan Social Sciences

Research Output 1996 2018

Slaying the beast: Writing, learning and experiencing in a post-dissertation world

Hoon, W., 1 Sep 2018, In : Journal of Writing in Creative Practice. 11, 2, p. 305 - 312 8 p., 12.

Research output: Contribution to journalArticle

Open Access
earning a doctorate

Developing research and visual analysis skills in design students: a multi-agency approach

Hoon, W., Dimmock, G., MacLellan, F. & Stenning, S., 22 May 2014.

Research output: Contribution to conference typesPaper

research method

African American Street Culture in the 1940s

Hoon, W., 16 Sep 2013, Fashion: The Whole Story. 1 ed. London: Thames & Hudson

Research output: Contribution to Book/Report typesChapter

Open Access

Black & Blue: Workwear & Men's Fashion in the Post-War Period

Hoon, W., 16 Sep 2013, Fashion: The Whole Story. 1 ed. London: Thames & Hudson

Research output: Contribution to Book/Report typesChapter

Open Access

Memories: information, discovery, documentary

Dimmock, G., Hoon, W., MacLellan, F., Walsh, A. (ed.) & Coonan, E. (ed.), 28 Aug 2013, Only Connect ... Discovery Pathways, Library Explorations, and the Information Adventure. Huddersfield: Innovative Libraries, p. 193-194 239 p.

Research output: Contribution to Book/Report typesChapter

research documentation
oral history

Activities 2005 2015

  • 3 Symposium
  • 1 Participating in a conference or workshop
  • 1 Invited talk


Will Hoon (Participant)
11 Nov 2015

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

Practicing Theory

Will Hoon (Speaker)
20 Dec 2012

Activity: Academic Talks or PresentationsSymposiumResearch

Sneaker Speakers: The Symposium of the Training Shoe

Will Hoon (Speaker)
2 Apr 2011

Activity: Academic Talks or PresentationsSymposiumResearch

William Morris & the Contemporary Design Syllabus

Will Hoon (Speaker)
3 Nov 2007

Activity: Academic Talks or PresentationsSymposiumResearch

The Wirksworth Lights Project

Will Hoon (Speaker)
5 Feb 2005

Activity: Academic Talks or PresentationsInvited talkResearch