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2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
study attitude
regulation
prosperity
online survey
economics
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 11 Dec 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

consumer protection
self-regulation
responsibility
balance of power
stakeholder
2018

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Millennials
Marketing
Communication
Encompassing
Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research
2017
Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

Millennials
Persuasion
2016

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
Attitude toward advertising
Student attitudes
Consumer empowerment
Replication
Questionnaire
2015

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

Self-regulation
Marketers
False Advertising
Obligation
Best practice