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Publication Year

  • 2020
  • 2019
  • 2018
  • 2017
  • 2016

Author

  • Kathleen Mortimer
2020

Corporate Sustainability Disclosure: A Leather Industry Perspective

Omoloso, O., Wise, W., Mortimer, K. & Jraisat, L., 27 Jan 2020, (Accepted/In press) In : Emerging Science Journal. 4, 1, p. 1-11 11 p.

Research output: Contribution to JournalArticle

2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
Open Access

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 11 Dec 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

2018

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Open Access
File
2017
Open Access

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

2016

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File