In international marketing, Information Sharing (ISh) is essential between a buyer and a seller to build and improve a relationship of Export Supply Chain Management (ExSCM). While ISh has been discussed as a granular dimension in the previous research, this research places ISh as a focal underpinning in the ExSCM. ISh in exporter-producer relationship is investigated to understand ISh creation and theoretical perspectives in order to combine different theoretical dimensions in unified model and analyze interrelations among ISh's antecedents, ISh creation, and ISh's consequences. Based on a literature review, experts interviews, and quantitative analyses, a sequence of hypotheses is tested empirically in Fresh Fruit and Vegetable (FFV)-export industry. Expected contributions are an understanding the theoretical perspectives, namely relationship, network, and transaction perspectives to generate new insights and theoretical dimensions in ExSCM and an investigating the impact of the theoretical dimensions on ISh, which impacts on the export chain performance. In addition, new practical insights are provided to managers in how to develop export business of FFV from Jordan to European markets.
|Number of pages||9|
|Publication status||Published - 2009|
- Export Supply Chain Management
- Exporter-Producer Relationship
- Fresh Fruit and Vegetable
- Information Sharing