Audience Diversity and Wellbeing at UK Drag Events

Daniel Baxter, Steve Jones, Claire Leer

Research output: Contribution to JournalArticlepeer-review


Over the last 15 years, there has been a significant increase in the promotion and integration of drag culture into mainstream society. Drag events have the ability to create a safe place for people from diverse backgrounds to celebrate and gather. What were once underground expressions of gender and political protest for the LGBTQ+ (lesbian, gay, bisexual, transgender, queer, plus other identities) community, drag events have now transcended into a modern-day phenomenon, bringing people together to participate and feel a sense of enjoyment and well-being. The current literature on drag culture focuses on the performers' perspective rather than the audiences. This study aims to explore the diverse nature of attendees at UK drag events and to demonstrate how these events create a sense of inclusivity and impact the well-being of those attending. An online qualitative survey of respondents ( N = 248) who had attended at least one drag event in the UK was carried out. This was a UK study that encompassed experiences from across the country. This focus on the UK is justified due to the dearth of literature in this geographical area. The results indicate that drag events in the UK have become more mainstream, with the audience demographic becoming more diverse and inclusive. Drag events were considered by the attendees as a safe space, where they seek escapism from everyday life by immersing themselves in the drag experience. This enhanced their mental and emotional well-being. The study demonstrated that drag events provide an exciting, stimulating, and novel experience where individuals have a place for self-expression, can socialize, have fun, be accepted, and feel a sense of freedom and happiness in a nonjudgmental environment.
Original languageEnglish
Pages (from-to)127-140
Number of pages14
JournalEvent Management
Issue number1
Early online date10 Feb 2022
Publication statusPublished - 10 Feb 2022

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Due to ethical/commercial issues, data underpinning this publication cannot be made openly available.


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