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Authenticity and innovation. The future of tourism in Iran

  • Fabio Carbone
  • , Neda Torabi Farsani
  • , Peyman Seyeddi
  • , Anahita Malek

Research output: Contribution to Book/ReportChapterpeer-review

Abstract

Recent political and socioeconomic events are providing Iran with the opportunity to become a high-profile destination. The question arises as to which strategic objectives can lead Iran to this end. Qualitative and quantitative improvements of hotel supply and the modernization of air transport should be the key objectives within this process. But the preservation of tangible and intangible cultural heritage, as well as the maintenance of authenticity, must remain the core principle. This chapter focuses on the role of cultural heritage management policies and what their tourism development implies for the host population, which will be the beneficiary of sustainable and responsible tourism development.
Original languageEnglish
Title of host publicationExperiencing Persian Heritage: Perspectives and Challenges
EditorsAntónia Correia, Metin Kozak, Ana Isabel Rodrigues
PublisherEmerald Publishing Limited
Chapter13
Pages207-220
Number of pages24
Volume10
ISBN (Electronic)978-1-78754-812-1
ISBN (Print)978-1-78754-813-8
DOIs
Publication statusPublished - 6 Sept 2019

Publication series

NameBridging Tourism Theory and Practice

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Tourism
  • Innovation
  • heritage tourism
  • SDGs
  • Authenticity
  • Cultural awareness
  • cultural tourism
  • sustainable devlopment
  • Iran

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