This chapter reveals the challenges that small, medium-sized enterprises in Singapore face when launching their data analytics strategies. It starts with a literature review regarding data analytics trends, followed by introducing commonly used terms, the historical development of data analytics, the types of data analytics, challenges, and frameworks of implementing data analytics for organisations. Research methodology is introduced before the research findings from one case study organisation are shared. These are followed by five recommendations, which are expected to benefit other similar organisations, research limitations, and recommendations for future research.
|Title of host publication||Integrated Business Models in the Digital Age|
|Subtitle of host publication||Principles and Practices of Technology Empowered Strategies|
|Editors||Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan|
|Number of pages||24|
|Publication status||Published - 22 Jun 2022|
|Name||Integrated Business Models in the Digital Age|
|Publisher||Springer International Publishing|