Contemporary Global Marketing

Zubin Sethna, Rebecca Fakoussa, Geraint Evans

Research output: Contribution to Book/Report › Chapter

Original language	English
Title of host publication	Contemporary Issues in Marketing
Subtitle of host publication	Principles and Practice
Editors	Ayantunji Gbadamosi
Publisher	Sage
Chapter	2
Pages	32-73
Number of pages	51
ISBN (Print)	9781526478863, 9781526478887
Publication status	Published - 1 Sept 2019

Access to Document

@inbook{4887775073724e2eacc53ee223e9f64c,

title = "Contemporary Global Marketing",

author = "Zubin Sethna and Rebecca Fakoussa and Geraint Evans",

year = "2019",

month = sep,

day = "1",

language = "English",

isbn = "9781526478863",

pages = "32--73",

editor = "Gbadamosi, {Ayantunji }",

booktitle = "Contemporary Issues in Marketing",

publisher = "Sage",

}