Contemporary Global Marketing

Zubin Sethna, Rebecca Fakoussa, Geraint Evans

Research output: Contribution to Book/ReportChapter

Original languageEnglish
Title of host publicationContemporary Issues in Marketing
Subtitle of host publicationPrinciples and Practice
EditorsAyantunji Gbadamosi
PublisherSage
Chapter2
Pages32-73
Number of pages51
ISBN (Print)9781526478863, 9781526478887
Publication statusPublished - 1 Sep 2019

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