Developing Business Case Framework For The Introduction Of The Set-Based Concurrent Engineering; A Case Study At Jaguar Land Rover

Muhd Ikmal I. Mohd Maulana, George Sherrey, Ahmed Al-Ashaab, Almudena Martin Martin, Kshitij Vats, Oluwaseyi Omoloso, Thomas Masson, Thomas R. Leigh, Toni Galeote Perramon, Victor Barroso Moreno, Yucheng Zhang

Research output: Contribution to JournalArticlepeer-review

Abstract

Product development challenges have put such an immense pressure to companies like Jaguar Land Rover (JLR) to become more competitive and efficient in the market. The key demand is sustaining the design through product innovation, produce a quality product, shorten the lead time and in a cost effective manner. Lean Product Development (LeanPD) through the Set-Based Concurrent Engineering (SBCE) is an approach that has these capabilities including providing a suitable knowledge environment to support decision making throughout the development process. This paper presents a process of developing a business case framework (SBCE-BC) for the introduction and application of the SBCE principles to justify its effectiveness. The structure of the SBCE-BC framework proposed at the end of this paper presents a generic guideline of having a business case in SBCE by justifying the benefits of its application. The framework was established based on the LeanPD application study at Jaguar Land Rover (JLR).
Original languageEnglish
Pages (from-to)128-137
Number of pages10
JournalINTERNATIONAL JOURNAL OF SYSTEMS APPLICATIONS, ENGINEERING & DEVELOPMENT
Volume11
Publication statusPublished - 1 Nov 2017
Externally publishedYes

Keywords

  • Business case
  • Lean Product Development
  • Set-Based Concurrent Engineering
  • Lean Thinking

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