Developing Business Case Framework For The Introduction Of The Set-Based Concurrent Engineering; A Case Study At Jaguar Land Rover

Product development challenges have put such an immense pressure to companies like Jaguar Land Rover (JLR) to become more competitive and efficient in the market. The key demand is sustaining the design through product innovation, produce a quality product, shorten the lead time and in a cost effective manner. Lean Product Development (LeanPD) through the Set-Based Concurrent Engineering (SBCE) is an approach that has these capabilities including providing a suitable knowledge environment to support decision making throughout the development process. This paper presents a process of developing a business case framework (SBCE-BC) for the introduction and application of the SBCE principles to justify its effectiveness. The structure of the SBCE-BC framework proposed at the end of this paper presents a generic guideline of having a business case in SBCE by justifying the benefits of its application. The framework was established based on the LeanPD application study at Jaguar Land Rover (JLR).