Eco and responsible tourism and effective community engagement: Learnings and considerations from the social enterprise sector in Vietnam

Research output: Contribution to JournalArticlepeer-review

Abstract

INTRODUCTION: In the eco and responsible tourism sector, social enterprises can meaningfully engage with local communities in their pursuit of social impact. As hybrid organisations operating across the public, private, and nonprofit sector, a challenge can be the management of ‘trade-offs’, where market viability and social mission compete for priority.

OBJECTIVES: The paper seeks to explore the trade-offs within the eco and responsible tourism sector and how they intersect to impact the organisation

METHODS: The research adopts a thematic analysis of data collected from nine social enterprise organisations who partook in semi-structured interviews.

RESULTS: Two intersecting axis of trade-offs are presented: how beneficiaries are included in the development of market outputs, and the second on how its social value is dispersed.

CONCLUSION: A framework is developed to enable self-reflection and evaluation of the trade-offs and risks involved to social mission and market viability.
Original languageEnglish
Number of pages11
JournalEAI Endorsed Transactions on Tourism, Technology and Intelligence
Volume1
Issue number2
Publication statusPublished - 16 Dec 2024

Keywords

  • ecotourism
  • responsible tourism
  • hybridity
  • social enterprise
  • vietnam

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