Econometric investigation of internet banking adoption in Greece

Georgia Giordani, Christos Floros, Guy Judge

Research output: Contribution to JournalArticlepeer-review

Abstract

The purpose of this paper is to examine if high branch fees, branch dissatisfaction as well as any previous experience of Greek banking customers with other banking technologies (i.e. Automated Teller Machines (ATMs)) have any impact on the probability of internet banking adoption. Further, the authors comment on the socio-economic and demographic characteristics of Greek banking customers, which effect the decision to adopt internet banking services.
Original languageEnglish
Pages (from-to)586-600
Number of pages15
JournalJournal of Economic Studies
Volume41
Issue number4
DOIs
Publication statusPublished - 8 Jul 2014

Keywords

  • Greece
  • Adoption
  • Internet banking
  • Logit model

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