Abstract
The purpose of this paper is to examine if high branch fees, branch dissatisfaction as well as any previous experience of Greek banking customers with other banking technologies (i.e. Automated Teller Machines (ATMs)) have any impact on the probability of internet banking adoption. Further, the authors comment on the socio-economic and demographic characteristics of Greek banking customers, which effect the decision to adopt internet banking services.
| Original language | English |
|---|---|
| Pages (from-to) | 586-600 |
| Number of pages | 15 |
| Journal | Journal of Economic Studies |
| Volume | 41 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 8 Jul 2014 |
Keywords
- Greece
- Adoption
- Internet banking
- Logit model
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Dr Georgia Giordani
- University of Northampton, Economics, Intl Relations & Development - Senior Lecturer in Economics
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