Econometric investigation of internet banking adoption in Greece

Georgia Giordani; Christos Floros; Guy Judge

doi:10.1108/JES-04-2011-0042

Econometric investigation of internet banking adoption in Greece

Georgia Giordani, Christos Floros, Guy Judge

Economics, Intl Relations & Development

Research output: Contribution to Journal › Article › peer-review

Abstract

The purpose of this paper is to examine if high branch fees, branch dissatisfaction as well as any previous experience of Greek banking customers with other banking technologies (i.e. Automated Teller Machines (ATMs)) have any impact on the probability of internet banking adoption. Further, the authors comment on the socio-economic and demographic characteristics of Greek banking customers, which effect the decision to adopt internet banking services.

Original language	English
Pages (from-to)	586-600
Number of pages	15
Journal	Journal of Economic Studies
Volume	41
Issue number	4
DOIs	https://doi.org/10.1108/JES-04-2011-0042
Publication status	Published - 8 Jul 2014

Keywords

Greece
Adoption
Internet banking
Logit model

Access to Document

10.1108/JES-04-2011-0042

Giordani_etal_EM_2014_Econometric_investigation_of_internet_banking_adoption_in_GreeceAccepted author manuscript, 1.57 MB

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