Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Sally Laurie, Anna Borley, Claire Leer, Pamela Zigomo

Research output: Contribution to Book/ReportConference Contributionpeer-review

Abstract

This paper presents the outcomes of a piece of participatory action research (PAR) undertaken by three course leaders and colleagues into their professional practice in assessed group work (AGW) and how this has informed, and continues to inform, their practice and the practice of others within a top 50 UK university business school.
Original languageEnglish
Title of host publication2015 Academy of Marketing Conference – The Magic in Marketing
EditorsLisa O’Malley
PublisherAcademy of Marketing
Pages1-12
Number of pages12
ISBN (Print)9781905952649
Publication statusPublished - 7 Jul 2015
EventThe Magic in Marketing - University of Limerick, Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

ConferenceThe Magic in Marketing
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

Keywords

  • Group work
  • participatory action research
  • marketing pedagogy

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