Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Sally Laurie; Anna Borley; Claire Leer; Pamela Zigomo

Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Sally Laurie, Anna Borley, Claire Leer, Pamela Zigomo

Research output: Contribution to Book/Report › Conference Contribution › peer-review

Abstract

This paper presents the outcomes of a piece of participatory action research (PAR) undertaken by three course leaders and colleagues into their professional practice in assessed group work (AGW) and how this has informed, and continues to inform, their practice and the practice of others within a top 50 UK university business school.

Original language	English
Title of host publication	2015 Academy of Marketing Conference – The Magic in Marketing
Editors	Lisa O’Malley
Publisher	Academy of Marketing
Pages	1-12
Number of pages	12
ISBN (Print)	9781905952649
Publication status	Published - 7 Jul 2015
Event	The Magic in Marketing - University of Limerick, Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015 https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

Conference	The Magic in Marketing
Country/Territory	Ireland
City	Limerick
Period	7/07/15 → 9/07/15
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Keywords

Group work
participatory action research
marketing pedagogy

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Laurie_etal_2015_Enhancing_the_'good'_reducing_'the_bad'_and_managing_the_'ugly'_a_participatory_action_research_(PAR)_project_into_group_work_in_undergraduate_business_educationAccepted author manuscript, 714 KB

https://am2015.exordo.com/files/papers/500/initial_draft/AM_Limerick_full_paper.pdf

Cite this

Laurie, S., Borley, A., Leer, C., & Zigomo, P. (2015). Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In L. O’Malley (Ed.), 2015 Academy of Marketing Conference – The Magic in Marketing (pp. 1-12). Academy of Marketing. https://am2015.exordo.com/files/papers/500/initial_draft/AM_Limerick_full_paper.pdf

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title = "Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education",

abstract = "This paper presents the outcomes of a piece of participatory action research (PAR) undertaken by three course leaders and colleagues into their professional practice in assessed group work (AGW) and how this has informed, and continues to inform, their practice and the practice of others within a top 50 UK university business school.",

keywords = "Group work, participatory action research, marketing pedagogy",

author = "Sally Laurie and Anna Borley and Claire Leer and Pamela Zigomo",

year = "2015",

month = jul,

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language = "English",

isbn = "9781905952649",

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editor = "O{\textquoteright}Malley, {Lisa }",

booktitle = "2015 Academy of Marketing Conference – The Magic in Marketing",

publisher = "Academy of Marketing",

note = "The Magic in Marketing ; Conference date: 07-07-2015 Through 09-07-2015",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2015/",

}

Laurie, S, Borley, A, Leer, C & Zigomo, P 2015, Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. in L O’Malley (ed.), 2015 Academy of Marketing Conference – The Magic in Marketing. Academy of Marketing, pp. 1-12, The Magic in Marketing, Limerick, Ireland, 7/07/15. <https://am2015.exordo.com/files/papers/500/initial_draft/AM_Limerick_full_paper.pdf>

Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. / Laurie, Sally; Borley, Anna; Leer, Claire et al.
2015 Academy of Marketing Conference – The Magic in Marketing. ed. / Lisa O’Malley. Academy of Marketing, 2015. p. 1-12.

Research output: Contribution to Book/Report › Conference Contribution › peer-review

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AU - Leer, Claire

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AB - This paper presents the outcomes of a piece of participatory action research (PAR) undertaken by three course leaders and colleagues into their professional practice in assessed group work (AGW) and how this has informed, and continues to inform, their practice and the practice of others within a top 50 UK university business school.

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KW - marketing pedagogy

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Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Abstract

Conference

Keywords

Access to Document

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Cite this