Abstract
The chapter analyses Glastonbury Music Festival as an example of a festival that has retained vestiges of its heritage in order to sustain the legacy of the 1960s’ countercultural era when ecological values were emerging in importance with many pioneers of the Green Movement gaining traction at that time. By raising environmental awareness, the ‘greening’ of events educates a new generation of festival goers in sustainable practices and can have an impact on audience behaviour at events. This chapter suggests that, while festivals are effective forums for short-term change in behaviour through green education, securing a legacy of green cultural behaviour is problematic and needs further consideration and ongoing educational initiatives.
| Original language | English |
|---|---|
| Title of host publication | Research Themes for Events |
| Editors | Rebecca Finkel, David McGillivray, Gayle McPherson, Peter Robinson |
| Place of Publication | Oxfordshire |
| Publisher | CAB International |
| Chapter | 13 |
| Pages | 120-129 |
| Number of pages | 12 |
| ISBN (Print) | 978-1-78064-252-9 (hbk) |
| Publication status | Published - 1 Jan 2013 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
Keywords
- event management
- research themes
- cultural events
- tourism studies
- event planning
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