Events Marketing Management: A Consumer Perspective

Research output: Book/ReportBookpeer-review

Abstract

This book explores the key concepts from marketing management and consumer behaviour theory in the context of special events.
Original languageEnglish
Place of PublicationAbingdon, Oxon
PublisherRoutledge, Taylor & Francis Group
Number of pages292
Edition1st
ISBN (Electronic)978-0-203-11414-8
ISBN (Print)978-0-415-53357-7, 978-0-415-53358-4
Publication statusPublished - 30 Aug 2016

Keywords

  • events marketing
  • event consumer behaviour
  • digital media for events
  • event sponsorship
  • event marketing mix
  • event demand and supply
  • marketing tactics for events
  • marketing planning for events

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