Abstract
This book explores the key concepts from marketing management and consumer behaviour theory in the context of special events.
| Original language | English |
|---|---|
| Place of Publication | Abingdon, Oxon |
| Publisher | Routledge, Taylor & Francis Group |
| Number of pages | 292 |
| Edition | 1st |
| ISBN (Electronic) | 978-0-203-11414-8 |
| ISBN (Print) | 978-0-415-53357-7, 978-0-415-53358-4 |
| Publication status | Published - 30 Aug 2016 |
Keywords
- events marketing
- event consumer behaviour
- digital media for events
- event sponsorship
- event marketing mix
- event demand and supply
- marketing tactics for events
- marketing planning for events
